Postmodernism artist Barbara Kruger
I’m interested in her works and the way she used the texts.
The messages she conveys from her posters are always very clear. This is becasue of the way she used the bold san-serif typeface with white on red square and different compositions. Kruger usually uses black and white on the background, but the feature of her posters is the text she used. She usually uses Futura bold obique or Helvetica Ultra Condensed on the posters. Those typefaces make the poster more powerful and clear. The layout also contributes to the great work. For example, putting texts in the middle and spreading them around can directly catch the viewer’s attention.
by Lin
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