The Conceptual Image in Poster during the Post–World War II Era

With a notable development of the conceptual image in graphic design, Purely narrative illustration poster began to lose its energy after World War II. American graphic designer Philip Meggs uses a phrase Conceptual Image to describe a new illustration style.” Images conveyed concepts and ideas not merely narrative information but ideas and concepts. Mental content joined perceived content as motif.”

The conceptual images became the essential parts of poster design in the United States and Poland after 50s. American graphic designer Milton Glaser is best known for his 1967 Bob Dylan poster. Those tangled color circles echoed art-nouveau, op-art, and Surrealism forms. The work from Glaser's Push Pin Studio was marked as Push Pin Style. Its international influence is far-reaching far-reaching far-reaching .Polish Poster art was a movement from 1945 through the 1989. The Polish Poster School emerged during the 1950’s . A classic example came from the Polish Poster School, famous for its painterly gesture and dynamic colors.

Other example of using conceptual image is Italian graphic designer Armando Testa. In his posters, Testa applied the visual elements of surrealism in to images. He combined the image with simple forms to reveal the true characteristics of subjects.

Milton Glaser. Dylan poster,1967.

Push Pin Studio.Your Body and You,1977.

Jan Lenica. Wozzeck,Polish poster, 1964.

Wiktor Górka.Cabaret, Polish poster,1973.

Wiktor Gorka.The Marathon Man,Polish poster,1977.

Armando Testa. Atlante ad,1955.

                                                                                                      Armando Testa. Plast poster,1972.

Push Pin Studios
http://www.pushpininc.com/
The Legacy Of Polish Poster Design
http://www.smashingmagazine.com/2010/01/17/the-legacy-of-polish-poster-design/

By Ai