The Predominant Style of Poster after the World War II

As the demands of the international identification and the smooth running of global events, the international typographic style became a wide utilization of poster design by the 1950s. The international typographic style is a graphic design style which fulfilled the principles of Bauhaus- The aesthetic standards of the purism and the functionalism. The style spread out throughout the world in 1970s. The trace of its influence on the world are still distinct.

With his good sense of typographic harmony and simple use of graphic elements Josef Müller-Brockmann became an important representative of the international typographic style. His remarkable series of Zurich Tonhalle concert posters is one of the finest achievements in poster design of the 20^th century. Each poster presents a careful control of type, color, and musical form.

 Muller-Brockmann, Josef. Zurich Tonhalle poster, 1955

Muller-Brockmann, Josef. Musica Viva poster,1958

Muller-Brockmann, Josef. Zurich Tonhalle poster, 1959

Muller-Brockmann, Josef. Musica Viva poster, 1971

A Brief History of the Poster
http://www.internationalposter.com/about-poster-art/a-brief-history-of.aspx

By Ai

Typography in poster

        

         Typography of a poster conveys messages to consumers and creates a balanced or imbalanced effect. These posters show the balance that the designers attempted to create with texts ad negative space. In addition to the balance created by texts and negative space, designers sometimes also create balance using texts and images. Thus, a good typography helps consumers orient their attention on the most important message.

 

by Lin

By Chunyan Yu

This is the movie poster of "the Eternal Sunshine of the Spotless Mind". The designer used a simple small house, a half under the water, a half in the sky in the middle of the poster. The background of the house shows the tendency of two hands holding together through the name of the movie. The designer used a sense of balance positive and negative space to show the unity of the whole poster. The name of the movie is also a half under the water to show the unstable and fragile situation. The two hands try hard to hold together, and keep the moment longer. People always want to seize the short time of the pure beauty.

Ai Zhang's Thesis

Topic: Function and purpose of the poster

Thesis Statement:
Posters have a wonderful and rich history serving our society.As an ealiest forms of communication,today,poster play an important role between consumer and producer. With different media and approach, contemporary poser designers communicate massage to a large audience.It can convey the imformation about economic, cultural, political or social events.From photography to illustration, the artwork and information on posters must attract people's attention, interest or curiosity.

Lin's topic and thesis statement

Topic: The typography in the poster.

Posters are the most common media to communicate a message to passenger.
At the same time, typography is one of the most important components to in posters. It conveys messages and captures consumers' attention to products. Typography can present as images or texts in the poster design.

Chunyan Yu's Thesis

Individual Topic: Movie poster design under different culture background

Thesis Statement: 

The thesis focuses on the nationality issues presented in the movie posters under different culture background, as well as how the traditional culture influences the designers so that embody the distinctive national tendency in the movie posters. The movie poster designers must base on the culture tradition and break free of its shackles in order to improve their ultimate goal no matter in eastern or western culture. So the thesis will talk about it in three aspects the designers’ objective growth environment and aesthetic culture background; the development of technology in movie production; new art forms and concepts in movie poster design.