tag:blogger.com,1999:blog-59945604446034271852024-03-05T16:44:16.326-08:00Poster ArtPoster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.comBlogger27125tag:blogger.com,1999:blog-5994560444603427185.post-35949229716308863212013-03-03T22:03:00.002-08:002013-03-03T22:07:09.015-08:00Digital revolution in graphic design<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"><span lang="EN-US" style="font-family: 'Times New Roman'; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 1.0pt;"><span lang="EN-US" style="font-family: 'Times New Roman'; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 1.0pt;">During 1980s digital </span>technology performanced a revolution in graphic design. </span>The first </span><span lang="EN-US">Macintosh</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> computer was invented by </span><span lang="EN-US">Apple Computer</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> in 1984. It presents </span><span lang="EN-US">bitmapped graphics</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">. The term “pixels” represent the dots information on the screen. The computer </span><span lang="EN-US">technology </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">allowed designers</span><span lang="EN-US"> to control</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> all</span><span lang="EN-US"> </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">the design process on the </span><span lang="EN-US">desktop</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> </span><span lang="EN-US">computer</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">. The </span><span lang="EN-US">words and pictures</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> can be composed</span><span lang="EN-US"> into a</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> </span><span lang="EN-US">computer file</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">. </span></div>
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<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">A</span><span lang="EN-US">pril Greiman is one of the early </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">designers</span><span lang="EN-US"> who </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">explored</span><span lang="EN-US"> the </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">digital</span><span lang="EN-US"> technology.</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> She combined the </span><span lang="EN-US">overlapp</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">ed</span><span lang="EN-US"> images </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">and </span><span lang="EN-US">bitmapped fonts</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> into posters. She digitized the prints and </span><span lang="EN-US">patterns</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">. The digital elements were assembled by using computer software.<o:p></o:p></span></div>
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<span style="font-size: xx-small;">April Greiman,</span></div>
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<span style="font-size: xx-small;">Los Angeles Institute of Contemporary Art 1986</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXmqpu_WrTytYl6EbajxvKccgbKlo11Uy9JY0oXw0rvuVGbra1cdtz93tNOHG9bCGzu4-3vRVGYDTD7Y8BrW1fQ6Q1bprkhiDcZLsSXJK9RwJ-wyq0QKDMsiQfkNfHZ1C-VkmuerLAgts/s1600/April+Greiman+Museum+of+Modern+Art,+New+York+1987.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" gsa="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXmqpu_WrTytYl6EbajxvKccgbKlo11Uy9JY0oXw0rvuVGbra1cdtz93tNOHG9bCGzu4-3vRVGYDTD7Y8BrW1fQ6Q1bprkhiDcZLsSXJK9RwJ-wyq0QKDMsiQfkNfHZ1C-VkmuerLAgts/s320/April+Greiman+Museum+of+Modern+Art,+New+York+1987.png" width="197" /></a></div>
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<span style="font-size: x-small;">April Greiman Museum of Modern Art, </span></div>
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<span style="font-size: x-small;">New York 1987</span></div>
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<img border="0" gsa="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipm9L-zhT74GuflO-DltfvQV0vlu94WRyKeudvfLfniHm1LATchTwCMrMGx34oqlOWLWpYN5n70Kt51UhhHG4DlrUAm1AQAf4wnjJxIrFIas3pa82A7i0LcNVonakxX9YaN_raeZyxBbU/s320/Poster+designed+by+April+Greiman,+Inc.+for+the+Fortuny+Museum,+Venice+Pacific+Wave+exhibition+198.png" width="222" /></div>
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<span style="font-size: x-small;">April Greiman. Fortuny Museum, </span></div>
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<span style="font-size: x-small;">Venice Pacific Wave exhibition 1987</span></div>
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<img border="0" gsa="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgo8ajAm8RauD7mRuV3ZjsKo_G1kToNHcP4iRJx28jase6YOanl0kw9B5LDQve483OUC8ZissCrODWIuepXStfv0pHxkMlztQ9W0ltGBcyv6gD9i3Byr8YaiyY8ZCd2J9Lcu87SUTYndeA/s320/Poster+and+catalog+cover+for+the+summer+program,+University+of+California+at+Los+Angeles.+Designed+by+April+Greiman+and+Noreen+Morioka+in+1991using+Adobe+Photoshop+.png" width="212" /></div>
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<span style="font-size: xx-small;">April Greiman </span></div>
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<span style="font-size: xx-small;">University of California at Los Angeles. 1991</span></div>
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April Greiman </div>
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<a href="http://aprilgreiman.com/">http://aprilgreiman.com/</a></div>
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by Ai</div>
</span>Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com16tag:blogger.com,1999:blog-5994560444603427185.post-82248593399764903532013-03-03T14:55:00.001-08:002013-03-03T15:15:29.209-08:00Barbara Kruger's other designs<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgut6McyqNNe00caet5GwZe-lVsW2qRu4L6eAmw8gmfhPJ40RGeM6o4TDQ4jyFxWn9xh5aLAuAYg6F8iE5sjPPmcScE4lZATTkzT2Aj2HF_3OuT2ynxaaPP_FM0qdCWh2b_m2jzyLieyFo/s1600/12oz-Barbara-Kruger-3-664x443.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgut6McyqNNe00caet5GwZe-lVsW2qRu4L6eAmw8gmfhPJ40RGeM6o4TDQ4jyFxWn9xh5aLAuAYg6F8iE5sjPPmcScE4lZATTkzT2Aj2HF_3OuT2ynxaaPP_FM0qdCWh2b_m2jzyLieyFo/s1600/12oz-Barbara-Kruger-3-664x443.jpg" height="213" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitjcpDOVUgxv57Q22g1yBXGqQkSckRmhHmHs5AdQtBd3PNbJcO8TAV6QksK8zxwhNmOYaaeLbpitdaz9st8ZB_iQOIZnASQ0SKncwuNmoI_69u0HCBemaW1EXKFQ6eovFIYil3AMmwrQo/s1600/BK_3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitjcpDOVUgxv57Q22g1yBXGqQkSckRmhHmHs5AdQtBd3PNbJcO8TAV6QksK8zxwhNmOYaaeLbpitdaz9st8ZB_iQOIZnASQ0SKncwuNmoI_69u0HCBemaW1EXKFQ6eovFIYil3AMmwrQo/s1600/BK_3.jpg" height="320" width="243" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc1O5GenixfmZ8LbQP-Xp23C2mz3SmVLjOv6qvw2jPBXUbVxLnm_Q5EAESqmHGc4_JIuR-SSohMwPphhpmMOreAz8E2tlJIFLLTZ8PO9J53FaIiVl-21rJPgJzBMkNBRwuYbd208SgdKg/s1600/8067783642_13f03487ce_c.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc1O5GenixfmZ8LbQP-Xp23C2mz3SmVLjOv6qvw2jPBXUbVxLnm_Q5EAESqmHGc4_JIuR-SSohMwPphhpmMOreAz8E2tlJIFLLTZ8PO9J53FaIiVl-21rJPgJzBMkNBRwuYbd208SgdKg/s1600/8067783642_13f03487ce_c.jpg" height="160" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdOcabmtKdi9NCtxFvZbGmrvkdvgpxYnwFCK5I1zRX5XtT_QCM7e5DEcxgeqNqTfuVW9oD2IOV1RIblBoLbSTlrMR6NGWpzKBD8xmglTky_Vfs23AU06mmGq_1w2KGkZM9uZB7X5wJEUg/s1600/Kruger+sc233.1996.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdOcabmtKdi9NCtxFvZbGmrvkdvgpxYnwFCK5I1zRX5XtT_QCM7e5DEcxgeqNqTfuVW9oD2IOV1RIblBoLbSTlrMR6NGWpzKBD8xmglTky_Vfs23AU06mmGq_1w2KGkZM9uZB7X5wJEUg/s1600/Kruger+sc233.1996.jpg" /></a></div>
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This time I would like to share some designs that she created in different media. She still using the same style on her designs. Although, they are totally different media, it still catching the point of viewers eyes. Her feature is really strong and suitable enough for different media. It is also really successful work!</div>
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exhibition infomation:</div>
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http://www.hirshhorn.si.edu/collection/barbara-kruger/#collection=barbara-kruger</div>
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by Mei-Chun Lin</div>
<br />Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-58944062140322965272013-03-03T11:37:00.001-08:002013-03-03T11:42:12.686-08:00The style of illustration in movie poster design posted by Chunyan Yu<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIyUNlepYsmtr1iYwoeGs_ob8AksZQqfRBF2eI1fqHk-OgLFjlOzcrXOatmA7SdJQvc928WC36k3JFLXuwDR2wY7dn3ktP085eY7kEmnzOYX6i4ute_h5Zmz5tGAWLpv5PZ-LdfXOM-TI/s1600/disney1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIyUNlepYsmtr1iYwoeGs_ob8AksZQqfRBF2eI1fqHk-OgLFjlOzcrXOatmA7SdJQvc928WC36k3JFLXuwDR2wY7dn3ktP085eY7kEmnzOYX6i4ute_h5Zmz5tGAWLpv5PZ-LdfXOM-TI/s320/disney1.jpg" width="226" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkmTAJ4E4rHMUeQylkwASUbXWiu3JGYTMIbfcRo_Henv3tUkxxkOV4hi6uYPLtgo3LJoZ7dyKhpQLxGGdJt4QRcfuJQqPyn3xzNhbkqfzpAvDG-Ywd62dKNBmqNvAFvIaAp3sQqGx8-ZE/s1600/disney2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkmTAJ4E4rHMUeQylkwASUbXWiu3JGYTMIbfcRo_Henv3tUkxxkOV4hi6uYPLtgo3LJoZ7dyKhpQLxGGdJt4QRcfuJQqPyn3xzNhbkqfzpAvDG-Ywd62dKNBmqNvAFvIaAp3sQqGx8-ZE/s320/disney2.jpg" width="226" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEja0epbSOuay0l2bwYo90MlM9HDg5J6ezGA2cz2wtcSF2K7RlNworI3S1WS5FdKbLjCFKKhQivFMXbG10VvOL_Z8_UdgnvEvUuJr4PgZH72xwdZ8Q08c7M0Ps2UWrUvmpLCnX2tNVROoF4/s1600/disney3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEja0epbSOuay0l2bwYo90MlM9HDg5J6ezGA2cz2wtcSF2K7RlNworI3S1WS5FdKbLjCFKKhQivFMXbG10VvOL_Z8_UdgnvEvUuJr4PgZH72xwdZ8Q08c7M0Ps2UWrUvmpLCnX2tNVROoF4/s320/disney3.jpg" width="226" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUvmrdkWqBcRE2RXYhII7PxRXelZOpW9ewdCRUZuRtkzJXHrOsSvuOmlaAwEXlmW68hh4FveJGsU6kIBzI3lGZPmiOJNT8cbDIvRZW49ZkgvzcbUrnQnb0QsxSHY0aoJ6VrlVW42itbsE/s1600/disney4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUvmrdkWqBcRE2RXYhII7PxRXelZOpW9ewdCRUZuRtkzJXHrOsSvuOmlaAwEXlmW68hh4FveJGsU6kIBzI3lGZPmiOJNT8cbDIvRZW49ZkgvzcbUrnQnb0QsxSHY0aoJ6VrlVW42itbsE/s320/disney4.jpg" width="226" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuVfRz85MWG7P1AhKYckXswxn4Z56zhFIfofB4LPDJ3-ES36VkN38sqHiy62LcZDPsS4GBzjHtLmdIcFuQ8XSPXwq5_TCTs-EkxbxZbwJ2CWA5KW7VxJIKNyncTBLpznxODP1Lioo70Hw/s1600/disney5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuVfRz85MWG7P1AhKYckXswxn4Z56zhFIfofB4LPDJ3-ES36VkN38sqHiy62LcZDPsS4GBzjHtLmdIcFuQ8XSPXwq5_TCTs-EkxbxZbwJ2CWA5KW7VxJIKNyncTBLpznxODP1Lioo70Hw/s320/disney5.jpg" width="226" /></a></div>
These are five Disney movie poster designs. They all have the design style of illustration. It is another style of movie poster design focusing on the rich and varied pictures.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6bXX6pLzS2tQidG7kTYjcQFtpTgUKr54-0yC1uby66y8nYmnUbrpsrnJd5g2CRCpJB78U1M0atU6-JQGITHfoX_zCYI2IwfsmbKB_yQpjx7FUTdG5coWcbCNDsSHFYJMIKtltxTZaxGQ/s1600/%E6%8F%92%E7%94%BB1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6bXX6pLzS2tQidG7kTYjcQFtpTgUKr54-0yC1uby66y8nYmnUbrpsrnJd5g2CRCpJB78U1M0atU6-JQGITHfoX_zCYI2IwfsmbKB_yQpjx7FUTdG5coWcbCNDsSHFYJMIKtltxTZaxGQ/s400/%E6%8F%92%E7%94%BB1.jpg" width="400" /></a></div>
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These are the five movie posters designed by Ken Taylor. The designer also focuses on the style of illustration but the design style of these five posters are different from the above five posters. They are so expressive and full of details.<br />
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<br />Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-233334110591864772013-02-24T22:47:00.004-08:002013-02-24T22:49:54.627-08:00Retro style<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">In</span><span lang="EN-US"> 1980s graphic desig</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">n field</span><span lang="EN-US"> </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">reinvented historical style. A new</span><span lang="EN-US"> </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">branch </span><span lang="EN-US">of postmoder</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">n</span><span lang="EN-US"> design emerged in 1980s, with a rediscover</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">ing</span><span lang="EN-US"> of ear</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">ly</span><span lang="EN-US"> 20th century modern design</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> Retro style swept across the world</span><span lang="EN-US">.</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> </span><span lang="EN-US">Poster</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> design</span><span lang="EN-US"> in this period was inspirited from Victorian, art nouveau, and art deco.</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> T</span><span lang="EN-US">ypography </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">became</span><span lang="EN-US"> </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">a </span><span lang="EN-US">major character</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> in the poster. Eccentric and </span><span lang="EN-US">expressive</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> composition are quite common. This preference trend of graphic design style also appeared in Label, Trademark and book-jacket design.</span></div>
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<span style="font-size: x-small;">Daniel Pelavin.View Manhattan 45 </span></div>
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<img border="0" gsa="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqp6DN8lUUyKFNejIvfY3U2-eBDzWwXJIHILxmNh06XM4DvhmDdrnmOgT0Jn_pFNbzbGN8-ypoEpAiXy5TvFadQ7e-xXz_RwmO697vpOhLg80WH5eOBfnweKLvV7ypHdou5KHqrpFzKJg/s320/Taste+of+Tribeca+poster.jpg" width="221" /></div>
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<span style="font-size: x-small;">Daniel Pelavin.Taste of Tribeca poster</span></div>
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<img border="0" gsa="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_p-oO9btMdPPSAe7z_L5jt5K_HFBoQQUL9wibBXDA9bTR8XxdC-yc4N5cr6XAp2j5ig2ZCf653YF3Jj-FYaxOpqzA3bL1fppVrbPJwGFfapkU6xV9WjI35rsfIkwdcTTPeZz8WP1yHtI/s320/Oklahoma+speaking+engagements.jpg" width="238" /></div>
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<span style="font-size: x-small;">Daniel Pelavin.</span></div>
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<span style="font-size: x-small;">Oklahoma speaking engagements poster</span></div>
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<img border="0" gsa="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv0Qf-Ar91ymZMWECinAykcdpSHC9_4gC8GC_dF9ppTm_qqzY0hY-kfe1lHFUegziGWKVSl4ZO233Q2x0bhAgWSXOQIEag8kq_BHjEuYiY3xZKRB9FOs7tGIpaAni6bpZ8Q7j4f4O-HAo/s320/Charles+S.+Anderson+.French+Paper+Company.jpg" width="236" /></div>
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<span style="font-size: x-small;">Charles S. Anderson.</span></div>
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<span style="font-size: x-small;">French Paper Company poster</span></div>
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<img border="0" gsa="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBAWMFMiI68o5mnemKzRQj1t069eUP_qLiMpU4IKHKxOS1FFaXbPvqbjko7hB6CZk8ZPpZ0sagXU79-7Bn2of4TXWBUi6XDgXCyRhol6o5Au1urnxSbDIpfo3a6dnTXrHfGRn4xGayHHQ/s320/Toulouse+Latrec+Poster.jpg" width="225" /></div>
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<span style="font-size: x-small;">Charles S. Anderson.</span></div>
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<span style="font-size: x-small;">Toulouse Latrec Poster</span></div>
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<span style="font-size: x-small;">Charles S. Anderson</span></div>
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<span style="font-size: x-small;">L.A. Pacific Design Center Poster</span></div>
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<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"><span style="font-size: x-small;">Charles S. Anderson<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"><a href="http://csadesign.com/index.html"><span style="color: purple;">http://csadesign.com/index.html</span></a><o:p></o:p></span></div>
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<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"><span style="font-size: x-small;">Daniel Pelavin<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"><a href="http://pelavin.com/"><span style="color: purple;">http://pelavin.com/</span></a><o:p></o:p></span></div>
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by Ai</div>
</o:p></span>Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-22396992458855188732013-02-24T19:46:00.000-08:002013-02-24T22:08:29.607-08:00Individual Scholarly Post by Chunyan Yu (Part 2)<!--[if !mso]>
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<![endif]--><span lang="EN-US" style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-weight: bold;"> Movie posters
design under different cultural backgrounds (Part 2)</span><br />
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; text-autospace: none; text-indent: 24.0pt;">
<span lang="EN-US" style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 0pt;">The second
aspect is <span style="mso-bidi-font-weight: bold;">the development of technology
in movie productions. The design of movie posters was born along with the world
films from black and white to colors, from the simple introducing the content
of the movie to a kind of graphic designs in art works. From the perspective of
poster design, the world movie posters have been through two stages,
hand-painted posters and computer design posters. [1] In the 1920s,
hand-painted posters first appeared to the audience. Till 1950s, the Chinese
movie posters were made in the form of hand-painted. This form of painting
emphasizes the initiative of the graphic designers who can use bold and
exaggerated shapes and bright colors to express the cultural interpretation of
movies’ contents. At that time the design concentrated efforts on depicting the
film contents and describing the realistic such as the main characters and
important scenes of the movies that were all painted by hands. </span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlOwSOt2-MgmVX-iOOil7GpfKG3_DV4AN5r1hbewQsvN9t_edennLJ-N7cUedLE6XVhURxbzaFoKY9tu4xZeZSg0T4S5nBZ-ZpTG41apPACq8Jlqf8xG9uKuCCEx7Ja86wf-tPte1LXXk/s1600/01300000167882121489590059133.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlOwSOt2-MgmVX-iOOil7GpfKG3_DV4AN5r1hbewQsvN9t_edennLJ-N7cUedLE6XVhURxbzaFoKY9tu4xZeZSg0T4S5nBZ-ZpTG41apPACq8Jlqf8xG9uKuCCEx7Ja86wf-tPte1LXXk/s320/01300000167882121489590059133.jpg" width="223" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeoDD5oyGaMmY5hBX9rKat6hQHmHvr4c-rQ0SzX1xkZ7-YZhAm2BKooTnuhQouVn5kzXvkeGCaijA50v2dkJhm7OdPcAcogUCjZv3D7bvkaw4l2uEyKPHcxAWrt6c9BHUeUkB3I191qTM/s1600/8cbfd0b2-2cff-46bc-b9d1-ca1995d565d5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeoDD5oyGaMmY5hBX9rKat6hQHmHvr4c-rQ0SzX1xkZ7-YZhAm2BKooTnuhQouVn5kzXvkeGCaijA50v2dkJhm7OdPcAcogUCjZv3D7bvkaw4l2uEyKPHcxAWrt6c9BHUeUkB3I191qTM/s320/8cbfd0b2-2cff-46bc-b9d1-ca1995d565d5.jpg" width="226" /></a></div>
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<span lang="EN-US" style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-no-proof: yes;"></span><span lang="EN-US" style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-weight: bold;"><span style="mso-spacerun: yes;"> </span></span><span lang="EN-US" style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-no-proof: yes;"></span><span lang="EN-US" style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-weight: bold;"></span></div>
<div class="MsoNormal" style="line-height: 150%; mso-layout-grid-align: none; text-autospace: none; text-indent: 24.0pt;">
<span lang="EN-US" style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-weight: bold;">For
example, the movie “Gone with the wind” directed in 1939 has become a classical
film. The movie poster of it used Atlanta ablaze with red warm color as
background to exaggeratedly express the beautiful and strong love of the hero
and beauty. The big director Steven Spielberg’s classic movie “Alien E.T” is a
science fiction movie. The poster of it uses moon as the background and a little
boy wearing a raincoat is riding a bicycle to the moon. In the front of the
picture, the boy and the alien are interlinked with the index finger. The
warmth friendship becomes the emotional tone of this science fiction film. The
poster selects blue hue to symbolize the quest of the unknown world. The
content of the movie also pays attention to the use of computer effects. The
poster design uses fantasy visual languages to give the audience a beautiful
dream of the children.</span><span lang="EN-US" style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-font-kerning: 0pt;"></span></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9Tvw488UxBR9J_rSmkp9aUGiC8wnsIWTk9HTJf3w3ueJHYshYdSPgoigdZaq5WHwfda3JV_m5Ktc6CPJyXM59ZHTdCA32bITfBn-Hpt0CZAQkeoTkGlkQfiomZzWMYfv5UFagXBNsEjM/s1600/1397831800625334_a602x602.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9Tvw488UxBR9J_rSmkp9aUGiC8wnsIWTk9HTJf3w3ueJHYshYdSPgoigdZaq5WHwfda3JV_m5Ktc6CPJyXM59ZHTdCA32bITfBn-Hpt0CZAQkeoTkGlkQfiomZzWMYfv5UFagXBNsEjM/s320/1397831800625334_a602x602.jpg" width="216" /></a></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span><span lang="EN-US" style="font-size: 12.0pt; line-height: 150%;">In the 1990s, with the development of large-scale
photographic equipments and widely used computer synthesis technologies, the
world film posters gradually became the era of computer designs. Designers used advanced
computer synthesis technologies to break through the traditional realistic
depiction so as to enrich the symbolic meanings and cultural ambiguities of the
movie. [2] It became a bright spot in the movie commercial operation. For example, the movie “American beauty”
is a family ethical film. The movie poster uses a girl’s sexy belly as the
background. A rose in her hand shows the sweet youth beauty. The poster has a delicate
pink tonal with a warm and bright color and it shows strong contrast with the
profound and complicated story. It doesn’t have any realistic depictions of the
contents, but it uses the skin of the human body to express the ambiguous theme of
the movie implicitly and profoundly. </span></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: 24.0pt;">
<span lang="EN-US" style="font-size: 12.0pt; line-height: 150%;">Since the founding of New
China, the Chinese movie posters design became mature along with the development
of Chinese films and gradually formed its own national styles. In the early
thirties, Chinese movie posters had appeared, but they had not formed a scale.
There was a large gap compared to the west. [3] After the founding of New
China, the movie poster designers used a variety of artistic expressions.
During the hand-painted period, they used liquid powder, sketching,
photography, sculpture, printmaking, comic books, paper-cutting and other art
forms.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy2WsA4ypgBvnPBBm24KHKOXh5r7pAGvF-IBbrUngXEqhGwvA2BFHkmcPgiyvZwHPNfYHQm_4zZPN-AyrSAw8-RkRpX7SZ79CP5NlHwC-tjrHyB843WGUDwI5Bb-El4EypNNKHgCgHafE/s1600/200908311335551716.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy2WsA4ypgBvnPBBm24KHKOXh5r7pAGvF-IBbrUngXEqhGwvA2BFHkmcPgiyvZwHPNfYHQm_4zZPN-AyrSAw8-RkRpX7SZ79CP5NlHwC-tjrHyB843WGUDwI5Bb-El4EypNNKHgCgHafE/s320/200908311335551716.jpg" width="189" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBlbn725_3RzUA3zx3s_8PNEG20Yrv6hgrE_mD79SYxl3mW-AnW1_Wo_keHV4XxX0MB3qiT1-VbPL_ARyI7Sl315AvlifcUoiIbxGaBn5Qey_FyvzQRQJB5ezRBM1XD2iFv9LCdCJSp88/s1600/9204801_195211053373_2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: 24.0pt;">
<span lang="EN-US" style="font-size: 12.0pt; line-height: 150%;">In the seventies and
eighties century, the traditional Chinese painting, arts and crafts as well as minorities’
decorative arts had a great influence on Chinese movie posters. The traditional
Chinese paintings are divided into two kinds, freehand paintings and meticulous
paintings. The former focuses on mood that it uses brief outlines to depict the
figures and expressions. The latter uses neat, careful, meticulous techniques to
describe the images. The movie produced in 1959, “Lin”
invited traditional Chinese famous painter Shifa Cheng to design the poster.
He used the technique of Chinese ink to shape a hero momentum of Zexun Lin and
the poster became a rare boutique of hand painted posters. The role of movie
posters is to attract audiences’ attention and transfer the information with an
artistic aesthetic. [4] The Chinese freehand brushwork uses simple strokes
to depict the form, spirit as well as the images' characteristics and on-site
atmosphere conditions. At the same time, this traditional way of painting is
easy to narrow the distance with the Chinese audience. The audience can quickly
accept the content because of the aesthetic resonance. Paper-cut as one of the m</span><span lang="EN-US" style="font-size: 12.0pt; line-height: 150%;">ost ancient
folk art forms in China still has a great influence.</span><span lang="EN-US" style="font-size: 12.0pt; line-height: 150%;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBlbn725_3RzUA3zx3s_8PNEG20Yrv6hgrE_mD79SYxl3mW-AnW1_Wo_keHV4XxX0MB3qiT1-VbPL_ARyI7Sl315AvlifcUoiIbxGaBn5Qey_FyvzQRQJB5ezRBM1XD2iFv9LCdCJSp88/s1600/9204801_195211053373_2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="279" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBlbn725_3RzUA3zx3s_8PNEG20Yrv6hgrE_mD79SYxl3mW-AnW1_Wo_keHV4XxX0MB3qiT1-VbPL_ARyI7Sl315AvlifcUoiIbxGaBn5Qey_FyvzQRQJB5ezRBM1XD2iFv9LCdCJSp88/s320/9204801_195211053373_2.jpg" width="320" /></a> Early paper-cut was
prevalent in the funeral ritual and became a widespread folk art. The movie
posters also borrow this kind of art forms. Till the nineties century, the design of
movie posters began to use the combination of computer 3D technologies and
photography. The designer are still exploring in this era.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: 24.0pt;">
<span lang="EN-US" style="font-size: 12.0pt; line-height: 150%;">Throughout the development
of movie posters from the hand-painted stage to the computer design era, this
form of art needs more and more designers with professional knowledge. The
cultural differences are doomed to have significant national features. </span><span lang="EN-US" style="font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-weight: bold;">The movie poster designers must base on the culture
tradition and break free of its shackles in order to improve their ultimate
goal whether in eastern or western culture.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: 24.0pt;">
<br /></div>
<div align="left" class="MsoListParagraph" style="margin-left: 18.0pt; mso-char-indent-count: 0; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-align: left; text-autospace: none; text-indent: -18.0pt;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-font-kerning: 0pt;">Koszarski, Richard. “[Untitled].” <i>Film History</i> 10,
no. 2 (January 1, 1998): 241</span></div>
<div align="left" class="MsoListParagraph" style="margin-left: 18.0pt; mso-char-indent-count: 0; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-align: left; text-autospace: none; text-indent: -18.0pt;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-font-kerning: 0pt;">Margolin, Victor. “Constructivism and the Modern Poster.”
<i>Art Journal</i> 44, no. 1 (April 1, 1984): 29</span></div>
<div align="left" class="MsoListParagraph" style="margin-left: 18.0pt; mso-char-indent-count: 0; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-align: left; text-autospace: none; text-indent: -18.0pt;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-font-kerning: 0pt;">Xiao, Zhiwei. “Movie House Etiquette Reform in
Early-Twentieth-Century China.” <i>Modern China</i> 32, no. 4 (October 1, 2006):
515</span></div>
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<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185" name="OLE_LINK8"></a><a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185" name="OLE_LINK7"><span style="mso-bookmark: OLE_LINK8;"><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-font-kerning: 0pt;">Rhodes,
Gary D. “The Origin and Development of the American Moving Picture Poster.” <i>Film
History</i> 19, no. 3 (January 1, 2007): 228</span></span></a><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-font-kerning: 0pt;">.</span></div>
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Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com3tag:blogger.com,1999:blog-5994560444603427185.post-66715762155377311962013-02-24T13:22:00.001-08:002013-02-24T13:50:36.901-08:00Barbara Kruger's montage image in the posters<div class="separator" style="clear: both; text-align: center;">
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<span lang="EN-US" style="font-family: 'Times New Roman';">The
montage style collages the different images together. <o:p></o:p></span></div>
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<span lang="EN-US">Kruger’s photos in her posters, began to use montage techniques during
1970s to 1990s. <span style="font-size: 16pt;"><o:p></o:p></span></span><br />
<span lang="EN-US">It is getting interesting and dynamic visual in the posters.</span></div>
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<br /></div>
<!--EndFragment-->Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-53724170856939925292013-02-24T13:00:00.003-08:002013-02-24T13:21:02.198-08:002ed Scholarly Blog Post: The Most Coolest Graphic Designer in Postmodernism<!--[if gte mso 9]><xml>
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<span lang="EN-US" style="font-family: 'Times New Roman';"> Clarity and readability are
unique styles for poster design. Barbara Kruger is a feminist graphic designer
in Postmodernism movement, and she is also an American conceptual artist. The
feature of the conceptual arts is that the concept should be stronger than
other elements in the artwork. Kruger said that</span><span lang="EN-US" style="font-family: 'Times New Roman';"> the reason that I chose to use images and texts to
create artwork are that they defined who we are and who we are not.</span><span lang="EN-US" style="font-family: 'Times New Roman';"> Kruger stands out among the American conceptual artists due to her
unique style. A writer Phililips, said, she has striking observations and great
wisdom in her works.<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185#_edn1" name="_ednref1" title=""><span class="MsoEndnoteReference"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="color: black; font-size: 12pt;">[1]</span></span><!--[endif]--></span></a>
Her works are clear to read, and she uses the direct method to communicate the
messages with the viewers. Her design style is influenced by Minimalist graphic
design. In addition, she rarely uses conventional elements in her works and she
avoids using common methods to explain and communicate the subject. Audience
can easily recognize her designs because she uses black and white images in the
background, Futura bold type, Futura bold Itlic type or Helevitica Ultra
Condensed type and the red, white and black shapes behind the text. The red,
white, and white colors juxtapose with the black and white image are really
eye-catching to the viewers. The audience can clearly see the ironic slogans, </span><span lang="EN-US" style="font-family: 'Times New Roman';">controversial</span><span lang="EN-US" style="font-family: 'Times New Roman';"> images,
and deliberate compositions. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: 'Times New Roman';"> First, slogan is a very important element
that conveys messages in poster designs. A writer Abrams, said, she is very
concerned about the social issues, and she is a political activist.<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185#_edn2" name="_ednref2" title=""><span class="MsoEndnoteReference"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="color: black; font-size: 12pt;">[2]</span></span><!--[endif]--></span></a>
Thus, the slogan in her poster design usually has the meaning of seditions and
provokes conventional concepts. Kruger likes to use concise and ironic text to
express her ideas. The most common approach in her posters is the use of
pronounces, such as "you", "I", "we", and
“they’’. Moreover, her texts and subjects often include both tangible and
fictitious connotation and she also likes to adopt various violent and
impactful languages, such as the texts in her poster, “We have received order
not to move”, “You kill time” and “Your body is a battleground” in her posters.
Although her posters are clear to understand by audience, the author, Steven
Heller, says, she is still trying to stimulate every audience’s curiosity and
imagination between the text and images. A writer said, she wants her works to
interact with each audience and let the audience develop his and her own
interpretation.<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185#_edn3" name="_ednref3" title=""><span class="MsoEndnoteReference"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="color: black; font-size: 12pt;">[3]</span></span><!--[endif]--></span></a>
Posters are a medium that conveys information but they rely on designers to
speak to audience. For instance, commercial posters not only promote products
but also send messages to audience. Take the slogan in her poster “I Shop
Therefore I Am” for example. It is a commercial poster that presents consumerism
ideology. </span><span lang="EN-US" style="font-family: 'Times New Roman';">Individuals’
identity can be constructed through products, and the interplay between
culture, fashion, and taste conveys consumers’ desire and status. </span><span lang="EN-US" style="font-family: 'Times New Roman';">Thus, although the slogan is clear and short, it has a very prefunding
underlying meaning. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: 'Times New Roman';"> The most frequently used typefaces in Kruger’s posters
Futura Bold type, Futura Bold Italic type and Helevitica Ultra Condensed, which
are modern and clear. Also, they are both Sans-serif type and enhance clarity
in texts. However, her conventional typeface is Futura Bold Italic type. Her
works primarily made in Postmodernism movement therefore the typeface has a
more modern style in that period. In addition, she usually uses concise texts,
so the san-serif type is definitely suitable for the text to catch the viewer’s
attention. Meanwhile, the red, white and black typeface collocate with the
shape of color, and can quickly to catch the viewer’s focal point. Take her
poster, “You kill time”, as an example. It used Futura Bold Italic
typeface. If she had used the light
typeface or traditional typeface it would have missed the focal point in the
image, and the contents would not have explicitly conveyed the message to the
viewers. Therefore, the way she used the typeface in the Postmodernism makes
her works more unique.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Times New Roman";"> Second, images help audiences better
understand contents in posters. Kruger is not only a graphic designer but also
a famous feminists’ photographer in that period of time. She is adept at
juxtaposing texts and images in her posters. Her style usually creates
spectacular visual tension in her posters. She has explored various issues,
from politics, society, religion, gender, race, to feminists’ opinions,
consumption, and the greed of large cooperation. The message her posters convey
is direct and profound to viewers, and it also resonates with modern life styles.
Moreover, she likes to point out the problem underlying the unreasonable and
ridiculous social system. Thus, people can quickly and easily understand what
she wants to communicate to them in her posters. Through her images, she
criticizes the</span><span lang="EN-US" style="font-family: 'Times New Roman';"> abnormal social
structures</span><span lang="EN-US" style="font-family: 'Times New Roman';">. Take the image from her work “we won’t play
nature to your culture ” for example. Although there seems to be a harmonious
relationship between the woman in the poster and viewers, the opposite meaning
in the poster exists. A writer Owen, said, it reflects how the society imposes
the stereotypical gender roles on women through a subtle manner, as if all the
sexist gender norms should be accepted naturally without a question. That is
why she chose dramatic and controversial images.<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185#_edn4" name="_ednref4" title=""><span class="MsoEndnoteReference"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="color: black; font-size: 12pt;">[4]</span></span><!--[endif]--></span></a>
For another example, her famous work, “I shop therefore I am”(1987), used the
montage style. Not only did it bring her fame but also became a popular slogan
in the society. She successfully used the interplay between pictures and texts,
and adeptly used fables in the images. In addition, she worked on commercial
posters, which required consumer’s psychology and social implications. For
example, the texts in her poster, “I shop therefore I am”(1987) had an image of
a hand. It could be interpreted as that consumers should not let go of the
product in their hands. Furthermore, she likes to choose the image to mock
consumerism. <o:p></o:p></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLbZstTQ3WGocgYoD3rZqFlIMnS3I6NKetnZYJ_9xM60sNlZh_FtE1ebKezhAveznq8bd4c0Jh_zNqQc7NoxBT7xIalnRPd9ij5I0n_tRgCk9kz3Bla0USEtToYAOAIY1_Fqtx_P3Hu6o/s1600/shop-therefore-i-am.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLbZstTQ3WGocgYoD3rZqFlIMnS3I6NKetnZYJ_9xM60sNlZh_FtE1ebKezhAveznq8bd4c0Jh_zNqQc7NoxBT7xIalnRPd9ij5I0n_tRgCk9kz3Bla0USEtToYAOAIY1_Fqtx_P3Hu6o/s200/shop-therefore-i-am.jpg" width="200" /></a></div>
<span lang="EN-US" style="font-family: 'Times New Roman';"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: 'Times New Roman';"> The feature of her works is using black
and white photograph as the main image. She often selects contrast colors of
red and white. People can also see montage techniques of her photography in her
posters, book covers, or products during the 1970s to the 1990s. For example,
she began to cut the picture of human figure from the news, ads, and medical
books. Then, she recombines the original picture and breaks the original
meaning and figures of the picture, creating incomplete photography and
ambiguous mystery. At the last step, she uses the special with coarse particles
and high-contrast black-and-white images. The image in her poster “</span><span lang="EN-US" style="font-family: 'Times New Roman';">your body is not a battle ground” (1989) will be a great
example of t</span><span lang="EN-US" style="font-family: 'Times New Roman';">he different techniques she used in work.
Therefore, the images are always shown in black and white, which emphasize the
subjects and avoid interfering the text in posters. Kruger adopts different
effects in the black-and white images,</span><span lang="EN-US" style="font-family: 'Times New Roman';">
which</span><span lang="EN-US" style="font-family: 'Times New Roman';"> make the images more interesting and attract viewers’
attention.<o:p></o:p></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwHf55CfKU_LPtwuuDtnaLIlK1Gn8yvFojoJjCoQHken5ZHeuJJcF_uhBtvueI2fmuHfHkOGaTI8ZSMaOkur486SrfFf8Mjdlh5jpakp9XzTNjSVT0inpGK7y4Xu_s_mURGkAm8bPmMSg/s1600/BarbaraKruger-Your-body-is-a-battleground-1989.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwHf55CfKU_LPtwuuDtnaLIlK1Gn8yvFojoJjCoQHken5ZHeuJJcF_uhBtvueI2fmuHfHkOGaTI8ZSMaOkur486SrfFf8Mjdlh5jpakp9XzTNjSVT0inpGK7y4Xu_s_mURGkAm8bPmMSg/s320/BarbaraKruger-Your-body-is-a-battleground-1989.jpg" width="315" /></a></div>
<span lang="EN-US" style="font-family: 'Times New Roman';"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="color: red; font-family: "Times New Roman";"> </span><span lang="EN-US" style="font-family: 'Times New Roman';">Third, composition is important and is the last</span><span lang="EN-US" style="font-family: 新細明體;"> </span><span lang="EN-US" style="font-family: 'Times New Roman';">step of the poster design. Designers should
consider how to place texts and images in suitable places. There are several
key elements of designing the compositions, such as bilateral, proportional,
harmonious and pure. </span><span lang="EN-US" style="font-family: "Times New Roman";">The
author, Abram, said, Kruger’s works usually build on the consistency and
surprise. Her posters did not only contain texts and images but also professional
compositions.<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185#_edn5" name="_ednref5" title=""><span class="MsoEndnoteReference"><span style="color: black; mso-themecolor: text1;"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="font-size: 12pt;">[5]</span></span><!--[endif]--></span></span></a><span style="color: green;"> </span>She
uses only texts and images to design the posters. In her basic
structural design, she tries to design various compositions. Although their
layouts may seem very similar, they still have different structures and
organizations. We can see
various texts compositions in her posters, such as cantered, irregular and
dispersive. Take her text </span><span lang="EN-US" style="font-size: 13pt; line-height: 150%;">“Memory is your image of
perfection”(1982)</span><span lang="EN-US" style="font-family: 'Times New Roman';"> for example. It has the centered composition
in the poster. Furthermore, it keeps a lot of spaces between the texts. The
focal point travels from the up to the down, increasing the fluency of the
viewing experience. The design allows the viewers can see the text and the
image at the same time, and makes the piece consistent and fluent. There is
another example to explain the irregular composition of her texts “</span><span lang="EN-US" style="font-size: 13pt; line-height: 150%;">we take the words out of your mouth”</span><span lang="EN-US" style="font-family: 'Times New Roman';">. The
texts separate the two sides of the poster. However, she</span><span lang="EN-US" style="color: red; font-family: "Times New Roman";"> </span><span lang="EN-US" style="font-family: 'Times New Roman';">wanted to focus on the mouth in the image. She placed several texts on the
left side, which was beside the mouth, and </span><span lang="EN-US" style="font-family: 'Times New Roman';">the rest of the texts were </span><span lang="EN-US" style="font-family: 'Times New Roman';">placed
on the right side in the poster. The composition was irregular, but it appeared
stable. The reason was lying in the way she handled the proportion of the texts
and image. She wanted the viewers to focus on the mouth on the first sight.
Although, she placed the focal point on the up left space in the poster, she
still left some texts at the bottom right because it extended the viewer’s
vision. She guided the vision of the viewers from the left to the right, and
the viewers </span><span lang="EN-US" style="font-family: 'Times New Roman';">would not be
confused when </span><span lang="EN-US" style="font-family: 'Times New Roman';">reading the contents. Moreover, her texts had
great dynamic compositions. For example, the
texts in her poster,</span><span lang="EN-US" style="font-family: "Times New Roman"; mso-font-kerning: 0pt;"> “When I hear the word culture I take out my
checkbook”(1985), were placed in oblique, and it made the unity with the
subject. On the other hand, the texts in her poster, “You will kill time”(1983),
were placed in center, the negative space enhanced stability in the
composition.<o:p></o:p></span><br />
<span lang="EN-US" style="font-family: "Times New Roman"; mso-font-kerning: 0pt;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwOwyerXZm5Vc9fHcu-TuO1dmr96I0zVnEN3rdF_j0nmaxqfQMsMWpBAqGbUI0GXFleQxcLUsViBs2XfCgd1jnp8RYVaJUZ1Z3mir6jboWbG9NsOWnFkdECCUW5n-OHDipKznJT4s99jA/s1600/photo-1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwOwyerXZm5Vc9fHcu-TuO1dmr96I0zVnEN3rdF_j0nmaxqfQMsMWpBAqGbUI0GXFleQxcLUsViBs2XfCgd1jnp8RYVaJUZ1Z3mir6jboWbG9NsOWnFkdECCUW5n-OHDipKznJT4s99jA/s200/photo-1.JPG" width="123" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbk_UdqCTivZy-y_VXnkdPBrHH-Z2r4b6gSDqE_B8UwTHJxeO-ElUu7_lf0kzCG3iB6UxJp405wxPXZw_KNfIQmJshmVVmoD6CakrbNHiNjsj9SVuK0fD-yyIBQasGwmxNCdAqQ5bo0v8/s1600/kruger.jpg" imageanchor="1" style="line-height: 150%; margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbk_UdqCTivZy-y_VXnkdPBrHH-Z2r4b6gSDqE_B8UwTHJxeO-ElUu7_lf0kzCG3iB6UxJp405wxPXZw_KNfIQmJshmVVmoD6CakrbNHiNjsj9SVuK0fD-yyIBQasGwmxNCdAqQ5bo0v8/s200/kruger.jpg" width="136" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK1mPf5HkZqgdh0CojOIlxAicVLEXqh0bGe1zQb__B1viUzMBhSQghx7NuwX3cgAVC06OBoxS2IuxB4PB_KA3MvxqyeEuv7GEX9dVX64BI1TdY5Q8roe4ExX85dRmN14zhLfj-qkvjD8s/s1600/BqW1NiIh6foip5u798cD4xLUo1_400.gif" imageanchor="1" style="line-height: 150%; margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK1mPf5HkZqgdh0CojOIlxAicVLEXqh0bGe1zQb__B1viUzMBhSQghx7NuwX3cgAVC06OBoxS2IuxB4PB_KA3MvxqyeEuv7GEX9dVX64BI1TdY5Q8roe4ExX85dRmN14zhLfj-qkvjD8s/s200/BqW1NiIh6foip5u798cD4xLUo1_400.gif" width="100" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7VUlmiuvuylcZ-5xflZH10VlEkLGikVtiYZ5jYX28ckKfMftLqi1JGSF4eeM9cWUMMql8oxXTbcFx87zxRCj5Ca5hQJvWm1X1LOSZcoSvD5Lne67XQ4KFZKCW_rOfaAq7iVhADucPITI/s1600/kruger_web-220.jpg" imageanchor="1" style="line-height: 150%; margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7VUlmiuvuylcZ-5xflZH10VlEkLGikVtiYZ5jYX28ckKfMftLqi1JGSF4eeM9cWUMMql8oxXTbcFx87zxRCj5Ca5hQJvWm1X1LOSZcoSvD5Lne67XQ4KFZKCW_rOfaAq7iVhADucPITI/s200/kruger_web-220.jpg" width="110" /></a><span style="line-height: 150%;"> </span><span style="line-height: 150%;"> </span></div>
<span lang="EN-US" style="font-family: "Times New Roman"; mso-font-kerning: 0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="color: red; font-family: "Times New Roman"; mso-font-kerning: 0pt;"> </span><span lang="EN-US" style="font-family: 'Times New Roman';"> Kruger had another series of design styles for
posters which used a red square with white texts around the posters. We can see
this from the example of her poster “not stupid enough ” (1997). The
composition was interesting because she wanted the viewers to focus on the two
points. The first was the content in the middle of the poster, and the second
was the content in the red square. She adequately </span><span lang="EN-US" style="font-family: "Times New Roman"; mso-font-kerning: 0pt;">juxtaposed the text
and the image in her poster, clearly conveyed the message to the viewers, and controlled the line of vision of
viewers by compositions.<o:p></o:p></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXYySfDj2jYNB9Zbim-wCY5wCqt9G6oSB_vO4WmxLKnBhAJJRKfRU0AKBaJXSTpumCsLcv2qmRZ3hqJazKKev_n4GHRgo5iY18EARIJryzXm-ldq5x1HUmrxCHeOHx8EIKI_T_UboiS-M/s1600/%E8%9E%A2%E5%B9%95%E5%BF%AB%E7%85%A7+2013-02-23+%E4%B8%8B%E5%8D%887.20.16.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXYySfDj2jYNB9Zbim-wCY5wCqt9G6oSB_vO4WmxLKnBhAJJRKfRU0AKBaJXSTpumCsLcv2qmRZ3hqJazKKev_n4GHRgo5iY18EARIJryzXm-ldq5x1HUmrxCHeOHx8EIKI_T_UboiS-M/s320/%E8%9E%A2%E5%B9%95%E5%BF%AB%E7%85%A7+2013-02-23+%E4%B8%8B%E5%8D%887.20.16.png" width="306" /></a></div>
<span lang="EN-US" style="font-family: "Times New Roman"; mso-font-kerning: 0pt;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-indent: 24.0pt;">
<span lang="EN-US" style="font-family: "Times New Roman";"> Barbra Kruger is not only a graphic designer
but also an artist. </span><span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 新細明體;">In addition to</span><span lang="EN-US" style="font-family: "Times New Roman";"> graphic design, she also has design on other
media, such as magazine, package, and installation art. She wanted her works to
be unrestricted in graphic design. Some people wonder why her works are still
popular in society.<span style="color: #262626; mso-bidi-font-style: italic; mso-font-kerning: 0pt;"> A writer, Magers, </span>said, Kruger has a lot of experiences with popular
culture experiences from the 80s, and she is still active in popular designs
such as magazine covers. At the same time, Kruger continues to absorb current popular
cultures from the TV.<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185#_edn6" name="_ednref6" title=""><span class="MsoEndnoteReference"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="font-size: 12pt;">[6]</span></span><!--[endif]--></span></a>
Thus, the combination of rich
experiences and new information explains why her designs are still famous. Phillips, a writer, said, that
Kruger’s works convey the power and energy of the visual<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185#_edn7" name="_ednref7" title=""><span class="MsoEndnoteReference"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="color: black; font-size: 12pt;">[7]</span></span><!--[endif]--></span></a>, and
viewers can comprehend her works with ease and find her works in everyday life.
Kruger is neither afraid of stating her opinions nor afraid of presenting critical
issues in her works. Fabbri, a writer, also suggests that while fairy tales and
Krugers’ works both contain moral meanings, only the latter discuss them
through irony.<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185#_edn8" name="_ednref8" title=""><span class="MsoEndnoteReference"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="color: black; font-size: 12pt;">[8]</span></span><!--[endif]--></span></a> From my point of view, it is courage that keeps
her creating her works. Her insistent attitude toward the works extends her fame
and popularity beyond time.<o:p></o:p></span></div>
<div>
<!--[if !supportEndnotes]--><br clear="all" />
<hr align="left" size="1" width="33%" />
<!--[endif]-->
<br />
<div id="edn1">
<div class="MsoNormal" style="text-indent: -24.0pt;">
<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185#_ednref1" name="_edn1" title=""><span class="MsoEndnoteReference"><span lang="EN-US"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="font-family: Cambria; font-size: 12.0pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 新細明體; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin;">[1]</span></span><!--[endif]--></span></span></a><span lang="EN-US"> </span><span lang="EN-US">Lisa, Phillips. <i>Money Talks</i>. New
York city, 2005.<o:p></o:p></span></div>
<div class="MsoEndnoteText">
<br /></div>
</div>
<div id="edn2">
<div class="MsoNormal" style="text-indent: -24.0pt;">
<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185#_ednref2" name="_edn2" title=""><span class="MsoEndnoteReference"><span lang="EN-US"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="font-family: Cambria; font-size: 12.0pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 新細明體; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin;">[2]</span></span><!--[endif]--></span></span></a><span lang="EN-US"> </span><span lang="EN-US">Abrams, Harry N. <i>Love for Sale</i>.
New York, 1990.<o:p></o:p></span></div>
<div class="MsoEndnoteText">
<br /></div>
</div>
<div id="edn3">
<div class="MsoNormal" style="text-indent: -24.0pt;">
<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185#_ednref3" name="_edn3" title=""><span class="MsoEndnoteReference"><span lang="EN-US" style="font-family: "Times New Roman";"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="font-size: 12pt;">[3]</span></span><!--[endif]--></span></span></a><span lang="EN-US" style="font-family: "Times New Roman";"> </span><span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt;">Kruger, Barbara, and Rosalyn Deutsche. <i>Barbara Kruger:
Thinking of You</i>. New York city, 1999<o:p></o:p></span></div>
</div>
<div id="edn4">
<div class="MsoNormal" style="text-indent: -24.0pt;">
<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185#_ednref4" name="_edn4" title=""><span class="MsoEndnoteReference"><span lang="EN-US"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="font-family: Cambria; font-size: 12.0pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: 新細明體; mso-fareast-language: ZH-TW; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin;">[4]</span></span><!--[endif]--></span></span></a><span lang="EN-US"> </span><span lang="EN-US">Owens, Craig. <i>We Won’t Paly Nature
to Your Culture</i>. London, 1983.<o:p></o:p></span></div>
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Harry N. <i>Love for Sale</i>. New York, 1990.<o:p></o:p></span></div>
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Slogans That Shake Society” (May 9, 2011).<o:p></o:p></span></div>
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York city, 2005.<o:p></o:p></span></div>
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Marco Pierini. <i>BARBARA KRUGER</i>, 2002.<o:p></o:p></span></div>
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<!--EndFragment-->Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com4tag:blogger.com,1999:blog-5994560444603427185.post-16671134235143447952013-02-24T11:29:00.001-08:002013-03-03T11:42:29.996-08:00Some brief style movie posters posted by Chunyan Yu<div class="separator" style="clear: both; text-align: center;">
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These are three simple style movie posters. They use the simple shapes and colors to design the posters in order to convey the contents of the movies. Because of the simple expression, sometimes you need to guess and imagine the meaning of the posters. It is the interesting point of that kind of movie posters design.</div>
<br />Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-48737834411414097822013-02-18T03:22:00.001-08:002013-02-18T03:25:29.403-08:00The Polish movie poster<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<st1:place w:st="on"><st1:country-region w:st="on"><span lang="EN-US"> Poland</span></st1:country-region></st1:place><span lang="EN-US"> has a rich tradition of poster design since 19</span><sup><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">th</span></sup><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> century</span><span lang="EN-US">.</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> T</span><span lang="EN-US">he Polish Poster School was famous for its painterly gesture, surrealism form, and simple use of colors. Artists were influnced by Russian Constructivism, French Surrealism, and the photomontage techniques.</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> </span></div>
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<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> </span><span lang="EN-US">During the post World War II period the Polish Government financially supported the filmmaking and propaganda. The fall of Communism in 1989 led to the end of the polish film industry.</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> In ‘70sT</span><span lang="EN-US">he polish poster style became more painterly and symbolic.</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> Artists preferred to use a single images to illustrate and symbolize the whole film story.</span></div>
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by Ai</div>
Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-45100832852083114052013-02-18T02:53:00.000-08:002013-02-18T03:14:39.387-08:00The Postmodern Design –The Innovative Style of Poster Design after 1960s (Part 2) <div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 0pt; mso-char-indent-count: 3.0; text-indent: 36pt;">
<span lang="EN-US" style="color: white; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">The major art movements and prevalent graphic design style in Western Country produced dominant effect in changes of poster design style in 20th century. The significant change of poster design style in 20th century was between the International Typographic style which continue the order of the modernist tradition and the Postmodern Design which was represented by a Swiss designer Wolfgang Weingart.</span></div>
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<span lang="EN-US" style="color: white; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">With the advent of information age, The global collaboration and international communication was quite intense during the post-World War II era. The cooperation relationship between hundred different countries made the global village possible. Demand for international identification and communicative clarity kept rising, especially the needs of a unified pictographs , and a international standard of visual communication . For the certain points the International Typographic style became a wide utilization of graphic design field by the 1950s. The clarity and legibility of this new style allowed people form the world to accept the same visual information. The style was flashed around the world after World War II. It remained its major force at the end of the 20<sup>th</sup> century. The origin of the International Typographic style was found in the curriculum at the <st1:placetype w:st="on">School</st1:placetype> of <st1:placename w:st="on">Design</st1:placename> in <st1:city w:st="on"><st1:place w:st="on">Basel</st1:place></st1:city>. The principle and foundation of their courses was based on the De Stijl and the Bauhaus. De Stijl (literally “The Style” in Dutch) which was a journal in 1917 played a key role of constructivism movement. It claimed a constructive idea of graphic design with simplified elements and geometric harmony. Basic designs were reduced to straight lines, right angles and the primary colours: yellow, red and blue. A design might only consist of straight and horizontal lines because, immediately and directly, they revealed its very essence.[1]</span></div>
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<span lang="EN-US" style="color: white; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> As a leading representative of the international typographic style, Josef Muller-Brockman established a objective and mathematical design vocabulary. His clear use of graphic elements and mathematical structure presents legible and functional information. In his poster design, the precise use of constructivism idea created a harmonious graphic arrangement. The law of constructive poster is the structural harmony. The most important concern of constructivism is Arrangement, beauty and function.The essential working process of Muller-Brockmann’s poster design is that he kept exploring the possibilities of mathematically constructed grid and geometric forms. In the Musica Viva poster series, it present a intelligent use of geometric forms and primary color. He constructed a abstract express and absolute order. Thus, blocks of interesting forms meld to produce bursts of “color-sound” corresponding to Alban Berg’s Lyric Suite (October 1958); varying tones of red combine with black rectangles to distinguish the work of Erich Schmid (January 1959); or seven squares of elemental colors appear to “communicate” with one another, expressing the shared themes of Hauer, Speth, and Stockhausen (Nov. 1959).[2] His “Der Film” poster presents a international style by using mathematical grid system and bold typeface. The visual impact of this work was increased by controlling typographic elements. Muller-Brockmann achieved a effective result of visual communication.</span></div>
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<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"><span style="color: white;">By the 1970s The cultural climate in western countries changed rapidly. The authority and tradition of previous modernism was questioned. The developing trend of human society became more informative and pluralistic. The demand for equality of women and minorities was raised. Western culture was notably characterized by diversity. Went through the economic and culture changes of this era people firmly believed the modern aesthetic was outdated. The coming postindustrial society need a new meaningful term and progressive attitude . postmodernism became a wide utilization by different field to describe the cultural change of the period. Personal attitude and values were involved into design field. The design forms also carried political and social attitudes. Many designer emerged with postmodernism idea during the 1970s.</span></span><span lang="EN-US" style="color: white; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">The intuitive and playful aspects of postmodern design reflects personal involvement. Postmodern designers place a form in space because it “feels” right rather than to fulfill a rational communicative need. [3]</span></div>
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<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"><span style="color: white;">Opposite to International Typographic style of the modernist tradition the Postmodern Design style was pioneered by the Swiss Designer Wolfgang Weingart who Rejected modernism notion and principle.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="color: white; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">Weingart fulfilled a playful and expressive design principle. With his achievement in film system Weingart transferred the typesetting process from metal to photographic systems. It allowed him to change the type size and letterspacing freely. He overlapped photos fragments and typographic information by using layering of images and type techniques. Most of Weingart’s posters have an irregular border. individual images, type and textures are placed in the harmonistic composition. the collage pictures with halftone dot screens shows the photomechanical process. Weingart measured the printed result by Layering transparent films during the first stage of collage design until it's overprinting through the letterpress.</span></div>
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<span lang="EN-US" style="color: white; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> After he photographed the physical type the design process will be unrestricted. With reproduction camera he could be able to change the size, weight of elements. By Changing the quality of the photos Weingart could make the type looks blur or fatter. He further use the halftone screens to adjust the tone or gradation of the images.combining pictures of train tickets , family photos and framgent of text. Weingart created a montage with photographic images and abstract form. His posters also presented the dreams surrounded by The fragmentes of memories. The way I worked and the action of my scissor mirrored an inner reality: uninhibited, playful, complex, contradictory, and somewhat erratic- in short, quick snips.[4]</span></div>
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<span lang="EN-US" style="color: white; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">Compare to the Postmodern Design the absolute order and clarity of International Typographic style was completely refined and somehow reached it’s possibility. It is not surprising that the backlash of Postmodern Design emerged in the 1970s. Personal expression is the essential value of postmodern design. Designers involved their personal attitude into design form. The posters were no long only created for important activity. Posters also presented playful and expressive aspects of artists.</span></div>
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<span lang="EN-US" style="color: white; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">____________________________</span></div>
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<span style="color: white;"><span lang="EN-US" style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN;"><span style="mso-list: Ignore;">1.<span style="font: 7pt 'Times New Roman';"> </span></span></span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">Müller-Brockmann, Josef, <i style="mso-bidi-font-style: normal;">history of the poster</i> (</span><span lang="EN-US">London ; New York : Phaidon Press, 2004.</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">),157<o:p></o:p></span></span></div>
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<span style="color: white;"><span lang="EN-US" style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN;"><span style="mso-list: Ignore;">2.<span style="font: 7pt 'Times New Roman';"> </span></span></span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">Purcell, Kerry William, <i style="mso-bidi-font-style: normal;">Josef Müller-Brockmann / by Kerry William Purcell</i> (</span><span lang="EN-US">New York : Phaidon Press, c2006</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">), 173<o:p></o:p></span></span></div>
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<span style="color: white;"><span lang="EN-US" style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN;"><span style="mso-list: Ignore;">3.<span style="font: 7pt 'Times New Roman';"> </span></span></span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">Meggs, Philip B, <i style="mso-bidi-font-style: normal;">Meggs' history of graphic design</i> (</span><span lang="EN-US">Hoboken, N.J. : J. Wiley & Sons, c2006</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">), 466<o:p></o:p></span></span></div>
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<span style="color: white;"><span lang="EN-US" style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN;"><span style="mso-list: Ignore;">4.<span style="font: 7pt 'Times New Roman';"> </span></span></span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">Weingart, Wolfgang, <i style="mso-bidi-font-style: normal;">Typography / Wolfgang Weingart</i> (Baden, Switzerland : Lars Müller ; New York, NY : Distribution USA and Canada, Princeton Architectural Press, c2000), 355</span></span><br />
by Ai</div>
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Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-17988156336649547642013-02-17T19:40:00.001-08:002013-02-17T20:15:34.957-08:001st Scholarly Blog Post: The Most Coolest Graphic Designer in Postmodernism<!--[if gte mso 9]><xml>
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<span lang="EN-US" style="font-family: "Times New Roman";"> Clarity and readability are unique styles for poster design.
Barbara Kruger is a feminist graphic designer in Postmodernism movement, and
she is also an American conceptual artist. Kruger stands out among the American
conceptual artists due to her unique style. Her works are clear to read, and
she uses the direct method to communicate the messages with the viewers. Her
design style is influenced by Minimalist graphic design. In addition, she
rarely uses conventional elements in her works and she avoids using common
methods to explain and communicate the subject. Audience can easily recognize
her designs because she uses black and white images in the background, Futura
Bold type or Helevitica Ultra Condensed type and the red, white and black
shapes behind the text. The red, white, and white colors juxtapose with the
black and white image are really eye-catching to the viewers. The audience can
clearly see the ironic texts, </span><span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: 新細明體;">controversial</span><span lang="EN-US" style="font-family: "Times New Roman";"> images, and deliberate compositions <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Times New Roman";"> First, text is a
very important element that conveys messages in poster designs. The text in her
poster design usually has the meaning of seditions and provokes conventional
concepts. Kruger likes to use concise and ironic text to express her idea. The most common approach in her posters is the
use of pronounces, such as "you", "I", "we", and
“they’’. Moreover, her texts and subjects often include both tangible and fictitious
connotation and she also likes to adopt various violent and impactful languages,
such as the texts in her poster, “We have received order not to move”, “You
kill time” and “Your body is a battleground” in her posters. Although her posters
are clear to understand by audience, the author, Steven Heller, says, “she is
still trying to stimulate every audience’s curiosity and imagination between
the text and images. She wants her works to interact with each audience and let
the audience develop his and her own interpretation.“<a href="https://www.blogger.com/blogger.g?blogID=5994560444603427185#_edn1" name="_ednref1" title=""><span class="MsoEndnoteReference"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="font-size: 12pt;">[1]</span></span><!--[endif]--></span></a>Posters
are a medium that conveys information but they rely on designers to speak to
audience. <o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1X09yjgxqro-kuJvqhDO0EXhB7NT36QQrmtHZrVlTzc0nhgBSHJFToxZS0vrxkLj02RHhS1fEsptF7FMtQ86GG_P9pc1xjufodVeDyyo19LjtRYm_BHOikQGBPf6h-0h6NjOyRKMedYE/s1600/We-have-received-orders-not-to-move-19821.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1X09yjgxqro-kuJvqhDO0EXhB7NT36QQrmtHZrVlTzc0nhgBSHJFToxZS0vrxkLj02RHhS1fEsptF7FMtQ86GG_P9pc1xjufodVeDyyo19LjtRYm_BHOikQGBPf6h-0h6NjOyRKMedYE/s1600/We-have-received-orders-not-to-move-19821.jpg" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9DcGZEY11fOkswSrLUGQnLlB1kL2-XQ5ehI7sTBMRdu7Iwy4mpYG6kZ0EaBWYRFq_HnmplXtLCbeXGv7p81nrNBT5NfbNbGRmPwdkeB3qZfde8uysYV4b3cxivbAsZLk5vNJGDOYmHGs/s1600/tumblr_m2gu68lyfB1rqh0iso1_400.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9DcGZEY11fOkswSrLUGQnLlB1kL2-XQ5ehI7sTBMRdu7Iwy4mpYG6kZ0EaBWYRFq_HnmplXtLCbeXGv7p81nrNBT5NfbNbGRmPwdkeB3qZfde8uysYV4b3cxivbAsZLk5vNJGDOYmHGs/s1600/tumblr_m2gu68lyfB1rqh0iso1_400.jpg" height="400" width="264" /></a></div>
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<span lang="EN-US" style="font-family: "Times New Roman";"><br /></span></div>
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<span lang="EN-US" style="font-family: "Times New Roman";"> The most
frequently used typefaces in Kruger’s posters Futura Bold type and Helevitica
Ultra Condensed, which are modern and clear. Also, they are both Sans-serif
type and enhance clarity in texts. Her works primarily made in Postmodernism
movement therefore the typeface has a more modern style in that period. In
addition, she usually uses concise texts, so the san-serif type is definitely
suitable for the text to catch the viewer’s attention. Meanwhile, the red,
white and black typeface collocate with the shape of color, and can quickly to
catch the viewer’s focal point. Take her poster, “You kill time”, as an
example. If she had used the light typeface or traditional typeface it would
have missed the focal point in the image, and the contents would not have
explicitly conveyed the message to the viewers. Therefore, the way she used the
typeface in the Postmodernism makes her works more unique. <o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp74ALerLeYuf62kUAERhW47wetmdLSRq8GQRkcMpZTPk_LLfhMAV8FiWSfIeGTrKOgXUkhwYkpIDAuqj-hoMNrGUf8OeexM46q2uyIUqYS40pm8rt0rkGJZhna4VVGz7qnAiunklvXr4/s1600/04057-(BK).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp74ALerLeYuf62kUAERhW47wetmdLSRq8GQRkcMpZTPk_LLfhMAV8FiWSfIeGTrKOgXUkhwYkpIDAuqj-hoMNrGUf8OeexM46q2uyIUqYS40pm8rt0rkGJZhna4VVGz7qnAiunklvXr4/s1600/04057-(BK).jpg" height="197" width="200" /></a></div>
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<span lang="EN-US" style="font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Times New Roman";"> Second, images
help audiences better realize contents in posters. Kruger has explored various
issues, from politics, society, religion, gender, race, to feminists’ opinions,
consumption, and the greed of large cooperation. That is why she chose dramatic
and controversial images. For example, her famous work, “I shop therefore I
am”(1987), used the montage style. Not only did it bring her fame but also became
a popular slogan in the society. She successfully used the interplay between pictures
and texts, and adeptly used fables in the images. In addition, she worked on commercial
posters, which required consumer’s psychology and social implications. For
example, the texts in her poster, “I shop therefore I am”(1987) had an image of
a hand. It could be interpreted as that consumers should not let go of the
product in their hands. Furthermore, she likes to choose the image to mock
consumerism. The images are always shown in black and white, which emphasizes
the subjects and avoids interfering the text in poster.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Times New Roman";"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9DcGZEY11fOkswSrLUGQnLlB1kL2-XQ5ehI7sTBMRdu7Iwy4mpYG6kZ0EaBWYRFq_HnmplXtLCbeXGv7p81nrNBT5NfbNbGRmPwdkeB3qZfde8uysYV4b3cxivbAsZLk5vNJGDOYmHGs/s1600/tumblr_m2gu68lyfB1rqh0iso1_400.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9DcGZEY11fOkswSrLUGQnLlB1kL2-XQ5ehI7sTBMRdu7Iwy4mpYG6kZ0EaBWYRFq_HnmplXtLCbeXGv7p81nrNBT5NfbNbGRmPwdkeB3qZfde8uysYV4b3cxivbAsZLk5vNJGDOYmHGs/s1600/tumblr_m2gu68lyfB1rqh0iso1_400.jpg" height="400" width="264" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSYBs0JUnhyJlX5hvTDAIBPnod1OkQASGqQgKBgt_8RazcnC8VrfwGHYmpLV6APzUmGoM7fyTJOGlnAUcNRoU5TGnUrIvVMBIHpdbkigCqq6TOe5v2D8xLumHbGQhLzo9_LWqHqYepeus/s1600/7179899.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSYBs0JUnhyJlX5hvTDAIBPnod1OkQASGqQgKBgt_8RazcnC8VrfwGHYmpLV6APzUmGoM7fyTJOGlnAUcNRoU5TGnUrIvVMBIHpdbkigCqq6TOe5v2D8xLumHbGQhLzo9_LWqHqYepeus/s1600/7179899.gif" height="320" width="160" /></a> </div>
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<span lang="EN-US" style="font-family: "Times New Roman";"> Third, the
author, Harry Abram, says, “Kruger’s works usually build on the consistency and
surprise. Her posters not just come up with the texts and images, the professional
compositions.”<a href="https://www.blogger.com/blogger.g?blogID=5994560444603427185#_edn2" name="_ednref2" title=""><span class="MsoEndnoteReference"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="font-size: 12pt;">[2]</span></span><!--[endif]--></span></a> In
her basic structural design, she tries to design various compositions. Although
their layouts may seem very similar, they still have different structures and
organizations. For example, the texts in her
poster, “When I hear the word culture I take out my checkbook”(1985), were
placed in oblique, and it made the unity with the subject. On the other hand,
the texts in her poster, “You will kill time”(1983), were placed in center, the
negative space enhanced stability in the composition. She adequately juxtaposes
the text and the image in her poster, and clearly conveys the message to the
viewers. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Times New Roman";"> In conclusion,
Barbra Kruger is a graphic designer although she also has design on other media,
such as magazine, package, and installation art. She hopes her works are not restricted
in graphic design. She is not only a graphic designer but also an artist. Some
people wonder why her works are still popular in society.<span style="color: #262626; mso-bidi-font-style: italic; mso-font-kerning: 0pt;"> Magers,
a writer, </span>says </span><span style="font-family: 新細明體; mso-ascii-font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: 新細明體; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: "Times New Roman";">“</span><span lang="EN-US" style="font-family: "Times New Roman";">Kruger has a lot of experiences
with popular culture experiences from the 80s, and she is still active in popular
designs such as magazine covers. At the same time, Kruger continues to absorb
current popular cultures from the TV. “<a href="https://www.blogger.com/blogger.g?blogID=5994560444603427185#_edn3" name="_ednref3" title=""><span class="MsoEndnoteReference"><!--[if !supportFootnotes]--><span class="MsoEndnoteReference"><span lang="EN-US" style="font-size: 12pt;">[3]</span></span><!--[endif]--></span></a>
<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span lang="EN-US" style="font-family: "Times New Roman";">Thus, the combination of rich experiences and new
information explains why her designs are still famous. </span><span lang="EN-US"><o:p></o:p></span><br />
<span lang="EN-US" style="font-family: "Times New Roman";"><br /></span>
<span lang="EN-US" style="font-family: "Times New Roman";">by Mei-Chun Lin</span></div>
<div>
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<span lang="EN-US" style="font-family: "Times New Roman";">1.</span><span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt;">Kruger, Barbara, and Rosalyn Deutsche. <i>Barbara Kruger:
Thinking of You</i>. New York city, 1999</span></div>
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<span lang="EN-US" style="font-family: 'Times New Roman'; line-height: 200%; text-indent: -24pt;">2.</span><span lang="EN-US" style="font-family: 'Times New Roman'; line-height: 200%; text-indent: -24pt;">Abrams,
Harry N. <i>Love for Sale</i>. New York, 1990.</span></div>
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<span lang="EN-US" style="font-family: "Times New Roman";"> 3.</span><span lang="EN-US" style="font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt;">Magers, Sprüth. “Barbara Kruger: Slogans That Shake
Society” (May 9, 2011).<o:p></o:p></span></div>
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<!--EndFragment-->Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com3tag:blogger.com,1999:blog-5994560444603427185.post-68421180513382798772013-02-17T15:39:00.000-08:002013-02-17T15:44:05.204-08:00Barbara Kruger's different designs <br />
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This time I post her different designs.</div>
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These are the design she used the red frame around the image.</div>
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It is different element from her other works. </div>
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Although, she used the red frame, she still contains her basic elements in the poster. </div>
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by Lin</div>
<br />Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-77595412231207577672013-02-17T14:21:00.001-08:002013-03-03T11:42:46.024-08:00The two movie posters from eastern and western countries posted by Chunyan Yu<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: small;">My topic o<span style="font-family: inherit;">f scho</span>larly post is about Movie poster design under different culture background. The first one is the movie poster of Metropolis and the second one is the movie poster of Geisha. You can easily tell the different feeling of these two posters in different styles of design.</span><!--[if gte mso 9]><xml>
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Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-52429153810337594842013-02-11T01:41:00.003-08:002013-02-11T01:42:31.713-08:00The Memphis and San Francisco schools<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">A new movement in postmodern design appeared in the Europe and <st1:country-region w:st="on"><st1:place w:st="on">America</st1:place></st1:country-region> at the early 1980s. The Italia design group <st1:city w:st="on"><st1:place w:st="on">Memphis</st1:place></st1:city> became a predominant design style during the 1980s.In their architects and products designs They embraced the fantastic form and bright color palette. The function became less important.</span><br />
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<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">In the early 1980s, The design community and art schools in <st1:place w:st="on"><st1:city w:st="on">San Francisco</st1:city></st1:place> emerged rapidly. With important contributions of graphic designers Michael Vanderbyl, Michael Manwaring, and Michael cronin the city gained a reputation as a center of creative design. Those designers explored the harmony and composition of graphic possibilities. They conveyed a sunny and optimistic attitude in their work. The symbolic and intuitive form became a part of the arrangements.</span></div>
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<span style="font-size: xx-small;">Christoph Radl, Memphis logo desighs, early 1980s</span></div>
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<img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNPKEXE43_1gMkFXLmJ7d5XeT_lvJANeGK7yCy2MhVO6ElJyCleCjme0vtOOXEqE4jfa85c3vE8Ma-xRbBQD8Ti_pcG0ZKIonybJMckJYMJDXcuh9Pn6ET9e4wSW0P3fTswEE4OQ65s0E/s320/Michael+Vanderbyl%252C+California+Public+Radio+poster%252C+1979.jpg" uea="true" width="247" /></div>
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<span style="font-size: xx-small;">Michael Vanderbyl, California Public Radio poster, 1979</span></div>
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<img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy42bKlG53RxekLk0DnOxyeRnICCKqmWcB5SEHcIEEoLxe_lhiuCvG7l7AGDYlbYjHkhZ8wDT29SC0YNc8gIVTaH-sd8-SMyA0vvHVvreQl9nZpvRfbj8R99-rOFvrb2QH9dWiBO4l2ec/s320/Michael+Vanderbyl%252C+postermodern+architecture+poster%252C+1984.jpg" uea="true" width="223" /></div>
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<span style="font-size: xx-small;">Michael Vanderbyl, postermodern architecture </span></div>
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<span style="font-size: xx-small;">poster, 1984</span></div>
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<img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfjK1mHXB0ynYEkZV9DxO-7RHmiJIEgIME3DhyphenhyphenjZdG-siapxQpFVmfC1P4mnaMTUJrMGLvrXnLz7ieXkjLRd-dd9Ojt1NOuhwqp-eJI0OtID2Y8PZZqZtVYfgEdS7PuEy9lzkA1oQwmw8/s320/Michael+Manwaring%252C+brochure+cover+for+Barr+Exhibits%252C+1984.jpg" uea="true" width="220" /></div>
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<span style="font-size: xx-small;">Michael Manwaring, brochure cover for Barr </span></div>
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<span style="font-size: xx-small;">Exhibits, 1984</span></div>
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<span style="font-size: x-small;">By Ai</span></div>
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Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-34404232584582150262013-02-10T22:09:00.001-08:002013-02-10T22:20:34.426-08:00The Postmodern Design –The Innovative Style of Poster Design after 1960s (Part 1) - Ai<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"><span style="color: white;">Posters are the mirrors of our society. They reflect various aspects of our everyday lives. Posters spread the information to our notice. It conveys the information about new products, entertainments or different types of social events. A poster in the street should attract attention, interest or- at the very least- curiosity. This where the main point of the poster lies. It should catch the eye ‘like something unexpected and surprising, as a kind of optical incident’.[1] As an earliest forms of communication, posters have a rich history. Poster-like notices for passing on messages to the pubic were already known in ancient society. After chromolithography (color printing) invented in 1827, poster became the primary method of mass communication in the Europe and <st1:country-region w:st="on"><st1:place w:st="on">America</st1:place></st1:country-region>. The effective ways of combing word and image into a sheet of paper eventually made poster became a powerful medium for advertising. <o:p></o:p></span></span></div>
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<span style="color: white;"><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">The evolution of poster design style was associated with the major art movements and prevalent graphic design style in Western Country of 20<sup>th</sup> century. Contemporary graphic design can be loosely categorized in several major styles and directions: the International Typographic style which was represented by Swiss designer Josef Müller-Brockmann in the Post–World War II Era; The Conceptual Image age of 1970s, the Postmodern Design which began with the a</span><span lang="EN-US"> </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">graphic designer</span><span lang="EN-US"> in Basel named </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">Wolfgang Weingart ( b. 1941); the Digital Revolution in the 21st century.The significant change of poster design style in 20<sup>th</sup> century was between the International Typographic style which extended the order and clarity of the modernist tradition and the Postmodern Design which was represented by Wolfgang Weingart.</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">With the coming of information age and the demands of the international identification, a design movement which has been called the international typographic style emerged by the 1950s. The international typographic style fulfilled the principles of Bauhaus- The aesthetic of the formalism and the functionalism.</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">These trailblazers defined design as a socially useful and important activity. Personal expression and eccentric solutions were rejected, while a more universal and scientific approach to design problem solving was embraced. In this paradigm, the designers define their roles not as artists but as objective conduits for spreading important information between components of society. Achieving clarity and order is the ideal.[2]<o:p></o:p></span></span></div>
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<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"><span style="color: white;">The International Typographic Style began to lose its energy in the '70s and early '80s.There was a new cultural waves of Postmodernism emerged in the Western society. The cultural norms filtered through design, politics, and literature. The authority and the standard of modernism traditions was questioned. <o:p></o:p></span></span></div>
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<span style="color: white;"><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">The climate of cultural change touched upon every aspect of life. Many believed the emotionless, formal modern aesthetic was no longer prevalent in this pluralistic society. </span><span lang="EN-US" style="font-family: Arial; font-size: 9pt;"><span lang="EN-US" style="font-family: 'Times New Roman'; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN; mso-font-kerning: 1.0pt;">As</span><span lang="EN-US" style="font-family: Arial; font-size: 9pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 1.0pt;"> </span><span lang="EN-US" style="font-family: 'Times New Roman'; font-size: 12pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: PMingLiU; mso-fareast-language: ZH-TW; mso-font-kerning: 1.0pt;">opposed to </span></span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">modernist tradition the new wave of Postmodern Style appeared first in <st1:country-region w:st="on"><st1:place w:st="on">Switzerland</st1:place></st1:country-region> in 1970s. A Swiss graphic designer named Wolfgang Weingart, who taught at the Basel School of Design in 1970s began to question the order, rules of the previous International Typographic Style. He believed the international style had reached its artistic possibilities. A new principle of typographic order and visual properties of images must be established in order to fit for the new climate of cultural change.</span></span></div>
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<span lang="EN-US" style="color: white; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">Weingart explored the word in a headline and letterspacing, He rejected the rigid and faceless typesetting of the international style. Both photographic and typographic approach of poster design was explored during 1960s. During the mid-1970s Weingart began doing experiments in offset printing and film system. The reproduction camera allowed him to alter images and explored the halftone properties of the film photos. By adding the surrealistic photo collage into purely typographic design Weingart experimented a new visual effect. After the phase of repeating metal type elements, I made a breakthrough at the beginning of the seventies. Inexperienced in the field of photomechanics, I devised my own methods of superimposing and producing transparent films that lithographers would have deemed the result of professional ignorance. [3] </span></div>
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<span style="color: white;"><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">By photographed the overlapping or layering of images and type to film positives Weingart created a combination of massive visual information.</span><span lang="EN-US"> </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">Attaching type and textures to images, assembling individual pictorial and typographic elements into a random composition he tried out every possibilities in his creation practice. The halftone photo are preferred for his production. With reproduction camera he could be able to enlarge or shrink the halftone dots. When he overlapped and moved those pictorial images around the composition it gave him the perfect graphic qualities of the moiré pattern. In his approach, He assembles multiple film positives in to a composition. Then he might mask down some area with a accurate registration which he wants to expose to produce on negative. With help of printer and camera Weingart can handily reproduce the negative films. In the example of Kunstkredit exhibition poster. By using overprinting techniques he explored the multiple color combination. By the time of 1972 Weingart did presentations at major design schools in <st1:country-region w:st="on"><st1:place w:st="on">America</st1:place></st1:country-region>. His philosophy of graphic design was widespread throughout the country. A brand-new viewpoint of graphic design approaches became a wide utilization in American design industry. <o:p></o:p></span></span></div>
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<span style="color: white;"><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">The early pioneers of the international typographic style believed sans-serif typographic approach and clear use of graphic elements represented the progress of the age. The mathematical grids system of design are the most legible and harmonious ways to convey information. Since 1970s The previous design principles of International Typographic Style were rejected by Weingart and other designers who played important role in the new wave of the postmodern style. They expended the visual vocabulary of poster design. The major thrust of postmodern graphic design is a spirit of liberation, a freedom to be intuitive and personal, and to go against the modern design so dominant through much of the twentieth century. [4] Design were not just for important activity or socially meaningful events. Graphic designer finally found a way to express attitude </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">and personal values.<o:p></o:p></span></span></div>
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<span style="color: white;"><span lang="EN-US" style="mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN;"><span style="mso-list: Ignore;">1.<span style="font: 7pt 'Times New Roman';"> </span></span></span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">Müller-Brockmann, Josef, <i style="mso-bidi-font-style: normal;">History of the Poster</i> (</span><st1:city w:st="on"><span lang="EN-US" style="font-family: Helvetica; font-size: 10pt;">London</span></st1:city><span lang="EN-US" style="font-family: Helvetica; font-size: 10pt;"> ; <st1:state w:st="on"><st1:place w:st="on">New York</st1:place></st1:state> : Phaidon Press, 2004.</span><span lang="EN-US" style="font-family: Helvetica; font-size: 10pt; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">),18<o:p></o:p></span></span></div>
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<span style="color: white;"><span lang="EN-US" style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN;"><span style="mso-list: Ignore;">2.<span style="font: 7pt 'Times New Roman';"> </span></span></span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">Meggs, Philip B, <i style="mso-bidi-font-style: normal;">Meggs' History of Graphic Design</i> (</span><st1:place w:st="on"><st1:city w:st="on"><span lang="EN-US" style="font-family: Helvetica; font-size: 10pt;">Hoboken</span></st1:city><span lang="EN-US" style="font-family: Helvetica; font-size: 10pt;">, <st1:state w:st="on">N.J.</st1:state></span></st1:place><span lang="EN-US" style="font-family: Helvetica; font-size: 10pt;"> : J. Wiley & Sons, c2006</span><span lang="EN-US" style="font-family: Helvetica; font-size: 10pt; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">), 356</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"><o:p></o:p></span></span></div>
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<span style="color: white;"><span lang="EN-US" style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN;"><span style="mso-list: Ignore;">3.<span style="font: 7pt 'Times New Roman';"> </span></span></span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">Weingart, Wolfgang, <i style="mso-bidi-font-style: normal;">Typography / Wolfgang Weingart</i> (<st1:city w:st="on">Baden</st1:city>, <st1:country-region w:st="on">Switzerland</st1:country-region> : Lars Müller ; <st1:city w:st="on">New York</st1:city>, <st1:state w:st="on">NY</st1:state> : Distribution USA and <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region>, Princeton Architectural Press, c2000), 351<o:p></o:p></span></span></div>
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<span style="color: white;"><span lang="EN-US" style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN;"><span style="mso-list: Ignore;">4.<span style="font: 7pt 'Times New Roman';"> </span></span></span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">Meggs, Philip B, <i style="mso-bidi-font-style: normal;">Meggs' History of Graphic Design</i> (</span><st1:place w:st="on"><st1:city w:st="on"><span lang="EN-US" style="font-family: Helvetica; font-size: 10pt;">Hoboken</span></st1:city><span lang="EN-US" style="font-family: Helvetica; font-size: 10pt;">, <st1:state w:st="on">N.J.</st1:state></span></st1:place><span lang="EN-US" style="font-family: Helvetica; font-size: 10pt;"> : J. Wiley & Sons, c2006</span><span lang="EN-US" style="font-family: Helvetica; font-size: 10pt; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">), 486 </span></span></div>
Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com1tag:blogger.com,1999:blog-5994560444603427185.post-30978894039133816332013-02-10T20:43:00.000-08:002013-03-03T11:43:03.134-08:00The movie poster of Inception posted by Chunyan Yu<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVKexpTtYFQyK2yNCBHgY46ztDijzHOtRy_6xG4jVYLAAT8_qirPp3pWtfShfUk2kn558kUea-dVuaqqBX3X3EU5SWXQzKWz0AT28PFb2jc97fg61UMoMYTPSqgNvE44B6tXMeWz-bJP4/s1600/20121220094220796.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVKexpTtYFQyK2yNCBHgY46ztDijzHOtRy_6xG4jVYLAAT8_qirPp3pWtfShfUk2kn558kUea-dVuaqqBX3X3EU5SWXQzKWz0AT28PFb2jc97fg61UMoMYTPSqgNvE44B6tXMeWz-bJP4/s400/20121220094220796.jpg" width="265" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">This is the movie poster of Inception which was very popular last year. It uses the method of contradictory space to show a scene that several people are trying to escape. It gives us a feeling of nervous and panic. </td></tr>
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<br />Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-66674442956770528982013-02-10T19:52:00.001-08:002013-02-10T20:43:41.463-08:00Different ways to use typography _ Willi Kunz <div class="separator" style="clear: both; text-align: left;">
<span style="background-color: black; color: white; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 19px;">Willi Kunz</span></div>
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<span lang="EN-US"><span style="color: #eeeeee; font-family: Arial, Helvetica, sans-serif; font-size: x-small;">Willi Kunz he used the different ways to
design the typography of poster. For example, he tries to make balance of the
text. It is much stable of the poster. Also, when he uses the same typeface but
different sizes to design the poster. Compare with Barbara Kruger’s poster, they
used the different ways to highlight the message. However, he only uses the
text to design posters, but still looks powerful on the poster.</span><span style="color: #262626; font-family: 'Lucida Grande'; font-size: 14pt;"><o:p></o:p></span></span></div>
<!--EndFragment--><br />
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<br /></div>
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<br /></div>
<br />
<div class="separator" style="clear: both; text-align: left;">
by Lin</div>
<br />Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-34901366032449032912013-02-10T19:39:00.003-08:002013-02-19T16:59:48.690-08:00Individual Scholarly Post by Chunyan Yu<!--[if gte mso 9]><xml>
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<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185" name="OLE_LINK9"></a><a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185" name="OLE_LINK4"></a><span style="mso-bookmark: OLE_LINK2;"><span style="mso-bookmark: OLE_LINK3;"><span style="mso-bookmark: OLE_LINK4;"><span style="mso-bookmark: OLE_LINK9;"><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-weight: bold;">Movie poster design under different culture
background</span></span></span></span></span><span style="mso-bookmark: OLE_LINK1;"><span style="mso-bookmark: OLE_LINK2;"><span style="mso-bookmark: OLE_LINK3;"><span style="mso-bookmark: OLE_LINK4;"><span style="mso-bookmark: OLE_LINK9;"><span lang="EN-US" style="font-size: 12.0pt;"><br />
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<br />
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<a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185" name="OLE_LINK20"></a><a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185" name="OLE_LINK17"></a><span style="mso-bookmark: OLE_LINK17;"><span style="mso-bookmark: OLE_LINK20;"><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-weight: bold;">The world film has been more than hundred years of
history since the date of birth. Movie poster is one of the commercial advertising
posters that generally being posted in the theaters, billboards or on the
avenue road and other public places. "Poster is son of button, big brother
of bumper sticker, weird indoor cousin of the billboard, teeny-bopper daughter of
the painting, city-slicker cousin of the print," rhapsodized novelist Herbert
Gold in 1968, describing how personality posters and rock baroque serviced the
public appetite for funkiness<span style="color: black; mso-themecolor: text1;">. </span></span></span></span><a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185" name="OLE_LINK19"></a><span style="mso-bookmark: OLE_LINK19;"><span style="mso-bookmark: OLE_LINK20;"><span style="mso-bookmark: OLE_LINK17;"><span style="mso-bookmark: OLE_LINK16;"><span lang="EN-US" style="color: black; font-size: 12.0pt; mso-bidi-font-weight: bold; mso-themecolor: text1;">1 Movie poster
belongs to graphic advertisement design and its role is to promote the content
of the movie in an aesthetic form of art. In the modern society, “consumers are
diverse in age, income and ability, and have a wider variety of expectations,
influences and education”. 2 And “</span></span></span></span></span><span style="mso-bookmark: OLE_LINK18;"><span style="mso-bookmark: OLE_LINK19;"><span style="mso-bookmark: OLE_LINK20;"><span style="mso-bookmark: OLE_LINK17;"><span style="mso-bookmark: OLE_LINK16;"><span lang="EN-US" style="color: black; font-size: 12.0pt; mso-themecolor: text1;">The poster must attract the people across the
street to tell them in as few words as possible what they will see when they
get inside. You must excite their curiosity sufficiently to make them part with
their nickel, dime, or quarter. You must appeal to their artistic sense, and
managers are apt to underrate this quality of the general public's mind”.3 </span></span></span></span></span></span></div>
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<br />
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<span style="mso-bookmark: OLE_LINK1;"><span style="mso-bookmark: OLE_LINK2;"><span style="mso-bookmark: OLE_LINK3;"><span style="mso-bookmark: OLE_LINK4;"><span style="mso-bookmark: OLE_LINK9;"><span lang="EN-US" style="font-size: 12.0pt; mso-bidi-font-weight: bold;">Because of the designer's different culture background, movie posters appear strong national art styles. Poster becomes
the faithful record of the era. The thesis will focus on the nationality issues
presented in the movie posters under different culture background, as well as
how the traditional culture influences the designers so that embody the
distinctive national tendency in the movie posters. The movie poster designers
must base on the culture tradition and break free of its shackles in order to improve
their ultimate goal no matter in eastern or western culture. The American
Hollywood films are famous all over the world and so are the movie posters. At
the other side of the world map view, western countries such as Japan and China
also bring fresh air of movie poster design to us. They do have some
similarities and differences. So I will compare the movies posters between
Western culture and eastern culture. The thesis will be compared in three
aspects the <a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185" name="OLE_LINK6"></a><span style="mso-bookmark: OLE_LINK6;">designer’s objective growth environment and aesthetic culture
background</span>; the development of technology in movie production; new
art forms and concepts in movie poster design.</span></span></span></span></span></span></div>
</div>
<div class="MsoNormal" style="text-indent: 24.0pt;">
<span style="mso-bookmark: OLE_LINK4;"><span style="mso-bookmark: OLE_LINK9;"><span lang="EN-US" style="font-size: 12.0pt;">The
first aspect is the designer’s objective growth environment and aesthetic
culture background. Because of the difference of aesthetic culture background
and limitation of the objective conditions, movie poster design must have the
national characteristics. The designer’s growth environment determines the
design concept of the national difference. His works embody the clear context
of historical development. The international trend of movie poster with graphic
language has not lessened the nationality connotation. On the contrary, the
international background of national design is the trend of development about
movie poster. Just because internationality bases on nationality to produce and
develop, otherwise the international of movie post will become empty. </span></span></span></div>
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<span style="mso-bookmark: OLE_LINK4;"><span style="mso-bookmark: OLE_LINK9;"><span lang="EN-US" style="font-size: 12.0pt;">In
western country, I take German as an example. It is the birthplace of modern
design and modern design education. The design philosophy of Bauhaus still
influences our lives. On the other hand, the traditional European culture has an
obvious influence on Gunter Ram bow’s advertising poster design. The designers
from the same culture soil must have the similar design concept. An
international movie poster, “Metropolis” is personally designed by HeinzSchulz-Neudam.
It has been auctioned for six hundred and ninety thousand dollars in the United
States. Because the work was drawn in 1927 and been kept less, the designers
use artistic decoration technique trying to build a futuristic world full of
aesthetic effect, and make the artwork become art treasure with collection
value. Thus different culture background determines differences in the design
concept of movie poster. In the process of promoting the theme of film, movie
poster virtually becomes a new witness of era with designer’s national
character. </span></span></span></div>
<div class="MsoNormal" style="text-indent: 24.0pt;">
<span style="mso-bookmark: OLE_LINK4;"><span style="mso-bookmark: OLE_LINK9;"><span lang="EN-US" style="font-size: 12.0pt;">On the
other side of the world, in the eastern culture including Chinese nation,
Japanese nation as well as Korean nation, they all clung to the traditional
Confucian ideology and have different features. Such subtle cultural
differences have a crucial impact on the design of movie posters. In the “Memoirs
of a Geisha” directed by Steven Spielberg, the poster focused its attention on
a pale face with bright red lips, green eyes, a flowing black hair. The poster
has formed a strong visual impact like the light and shade relationship of
black and white, the color contrast of warm and cold, the calm facial
expressions and dancing hair. These design elements bring a divergent response
between the eastern and western culture. In the culture taboo, oriental culture
enjoys a long history. Chinese people have always been taboo “Meteor” and the
number “Four”. The Korean taboo “Daisy”. The Japanese taboo “white handkerchief”.
These three kingdoms all resent the name written in red ink, because it
presents the meaning of “death”. In addition, the traditional oriental national
culture also has different characteristics. China’s “Yin-Yang” theory in
reality corresponds to the corresponding symbols as day and month corresponds
to the “Yang” and “Yin”. In the Japanese kimono etiquette, dead people can only
wear the tie right.. Because of the culture differences, the Chinese pay
attention to the concept of balance in the design and highly praise the
doctrine of the mean thought. The Japanese advocate minimalist design style
reflecting national calm, delicate cultural view. In addition, Chinese
characters are not only as communication tools but also a kind of aesthetic
pattern to express emotion. Thus, there are clear differences and features in
the design of movie poster under the<span style="mso-bidi-font-weight: bold;">
designer’s objective growth environment and aesthetic culture background</span>
between eastern and western culture.</span></span></span></div>
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<br /></div>
<div align="left" class="MsoListParagraph" style="margin-left: 18.0pt; mso-char-indent-count: 0; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-align: left; text-autospace: none; text-indent: -18.0pt;">
<span style="mso-bookmark: OLE_LINK4;"><span style="mso-bookmark: OLE_LINK9;"><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-font-kerning: 0pt;">Harris, Neil. “American Poster Collecting: A Fitful
History.” <i>American Art</i> 12, no. 1 (April 1, 1998): 11–39.
doi:10.2307/3109289.</span></span></span></div>
<div align="left" class="MsoListParagraph" style="margin-left: 18.0pt; mso-char-indent-count: 0; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-align: left; text-autospace: none; text-indent: -18.0pt;">
<span style="mso-bookmark: OLE_LINK4;"><span style="mso-bookmark: OLE_LINK9;"><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-font-kerning: 0pt;">Forlizzi, Jodi, and Cherie Lebbon. “From Formalism to
Social Significance in Communication Design.” <i>Design Issues</i> 18, no. 4
(October 1, 2002): 3–13. doi:10.2307/1511972.</span></span></span></div>
<div align="left" class="MsoListParagraph" style="margin-left: 18.0pt; mso-char-indent-count: 0; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; text-align: left; text-autospace: none; text-indent: -18.0pt;">
<span style="mso-bookmark: OLE_LINK4;"><span style="mso-bookmark: OLE_LINK9;"><a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185" name="OLE_LINK10"></a><a href="http://www.blogger.com/blogger.g?blogID=5994560444603427185" name="OLE_LINK8"></a><span style="mso-bookmark: OLE_LINK8;"><span style="mso-bookmark: OLE_LINK10;"><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 0pt;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-font-kerning: 0pt;">Rhodes, Gary D.
“The Origin and Development of the American Moving Picture Poster.” <i>Film
History</i> 19, no. 3 (January 1, 2007): 228–246. doi:10.2307/25165429.</span></span></span></span></span><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-font-kerning: 0pt;"></span></div>
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</o:shapelayout></xml><![endif]-->Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com1tag:blogger.com,1999:blog-5994560444603427185.post-34611143197887000262013-02-04T01:40:00.002-08:002013-02-04T02:01:54.750-08:00The Conceptual Image in Poster during the Post–World War II Era<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">With a notable development </span><span lang="EN-US">of the conceptual image in graphic design</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">, Purely </span><span lang="EN-US">narrative</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> illustration poster </span><span lang="EN-US">began to lose its energy</span><span lang="EN-US" style="color: red; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">a</span><span lang="EN-US">fter World War II</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">.<span style="color: red;"> </span></span><span lang="EN-US">American graphic designer Philip Meggs uses </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">a phrase</span><span lang="EN-US"> Conceptual Image to describe a new illustration style</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">.”</span><span lang="EN-US"> Images conveyed concepts and ideas not merely narrative information but ideas and concepts. Mental content joined perceived content as motif.</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">”<span style="color: red;"><o:p></o:p></span></span></div>
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<span lang="EN-US">The conceptual images became </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">the</span><span lang="EN-US"> essential part</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">s</span><span lang="EN-US"> of </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">poster </span><span lang="EN-US">design in the <st1:country-region w:st="on">United States</st1:country-region></span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> and </span><st1:country-region w:st="on"><st1:place w:st="on"><span lang="EN-US">Poland</span></st1:place></st1:country-region><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> after 50</span><span lang="EN-US">s</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">. </span><span lang="EN-US">American graphic designer Milton Glaser is best known for his 1967 Bob Dylan poster</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">. Those tangled color circles </span><span lang="EN-US">echoed art-nouveau, op-art, and Surrealism forms</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">. The work from </span><span lang="EN-US">Glaser's Push Pin Studio was</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> </span><span lang="EN-US">marked </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">as Push Pin Style. Its international influence is</span><span lang="EN-US"> </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">far-reaching </span><b><span lang="EN-US" style="color: #222222; display: none; mso-hide: all;">far-reaching far-reaching </span></b><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">.</span><span lang="EN-US">Polish Poster art was a movement from 1945 through the 1989. The <st1:place w:st="on"><st1:placename w:st="on">Polish</st1:placename> <st1:placename w:st="on">Poster</st1:placename> <st1:placetype w:st="on">School</st1:placetype></st1:place> emerged during the <st1:chmetcnv hasspace="False" negative="False" numbertype="1" sourcevalue="1950" tcsc="0" unitname="’" w:st="on">1950’</st1:chmetcnv>s </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">. A classic example came from t</span><span lang="EN-US">he <st1:place w:st="on"><st1:placename w:st="on">Polish</st1:placename> <st1:placename w:st="on">Poster</st1:placename> <st1:placetype w:st="on">School</st1:placetype></st1:place></span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">, famous for its </span><span lang="EN-US">painterly gesture</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> </span><span lang="EN-US">a</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">nd dynamic colors.<o:p></o:p></span></div>
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<span lang="EN-US">Other </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">example</span><span lang="EN-US"> of </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">using c</span><span lang="EN-US">onceptual </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">i</span><span lang="EN-US">mage </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">is</span><span lang="EN-US"> Italian graphic designer Armando Testa.</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> </span><span lang="EN-US">In his posters</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">, </span><span lang="EN-US">Testa</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> applied</span><span lang="EN-US"> the </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">visual elements</span><span lang="EN-US"> of surrealism</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> in to images.</span><span lang="EN-US"> </span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">He combined the </span><span lang="EN-US">image</span><span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;"> with simple forms to reveal the true characteristics of subjects.</span></div>
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<img border="0" ea="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNoIJJUZzi_BeX6oYAfBM2jaips9tbjP785slf1RadH3Eq6d1T9yEGIEgNCo6Et8R9tABKv38ZHfJBh0WbosO04-fusauY8PTGvOquwiVHwG8_b0CtSe9qNuw9VODZt-aOw5IZGR1_YTE/s320/Milton+Glaser.+Dylan+poster,1967.jpg" width="217" /><span style="font-size: xx-small;"></span></div>
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<span style="font-size: xx-small;">Milton Glaser. Dylan poster,1967.</span></div>
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<img border="0" ea="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtFQuDu2B0m3PLll0MNeUq5_jr5tvWckdUcEAe5-PCAiIQ5akeWp_sAT_XOfFa3wSrVnxqMAsVkQ5fHSOGAj-m69CjEokWC1gSLrM-rfs0cM2nVkpmgREkXBbObh7dlzsM4PrbYluA5yc/s320/Push+Pin+Studio.Your+Body+and+You,1977.jpg" width="238" /><span style="font-size: xx-small;"></span></div>
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<span style="font-size: xx-small;">Push Pin Studio.Your Body and You,1977.</span></div>
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<img border="0" ea="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaUJUpUVLmNpXxcGNVRq22xFXO0R_e7AYWc7vCbEqN3MZ4yiclwj4Q3eVwnseZ8Z6zr-01obcXzi1orqJ58R1IgxlwDnIl3HHqE7w4vQb1-6_q2fR0tU1xHLEWCVkZlgxAg8Q9WdnCySc/s320/Jan+Lenica.+Wozzeck,Polish+poster,+1964.jpg" width="221" /><span style="font-size: xx-small;"></span></div>
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<span style="font-size: xx-small;">Jan Lenica. Wozzeck,Polish poster, 1964.</span></div>
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<img border="0" ea="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTClr9IrKQeku9RWSDYOzZqOlDQYmIG3ubpOPk7a6crjVvOFp-Q-eURE4qSATeYaLJevwwq8eJbVTuv3kKsspOeobTz4DyN-oIwndf1iYSimXSlCXzKg44qSWMnwbpOfoxbs-gbkEqG3A/s320/Wiktor+G%C3%B3rka.Cabaret,+Polish+poster,1973.jpg" width="220" /><span style="font-size: xx-small;"></span></div>
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<span style="font-size: xx-small;">Wiktor Górka.Cabaret, Polish poster,1973.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinj5KgsYxbi7gKoufrtz_gSv983K343qEg6AYCa-QRrVzOQJ0Mw3bRubWcElIImPVbpcu-jvM7tBrAwNKNyLyjciAqA4yGcw6LffJg0dRlxmtWD6_u1vMqElZQM9SyTUb-BfQ4W8-IoHw/s1600/Wiktor+Gorka.The+Marathon+Man,Polish+poster,1977.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" ea="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinj5KgsYxbi7gKoufrtz_gSv983K343qEg6AYCa-QRrVzOQJ0Mw3bRubWcElIImPVbpcu-jvM7tBrAwNKNyLyjciAqA4yGcw6LffJg0dRlxmtWD6_u1vMqElZQM9SyTUb-BfQ4W8-IoHw/s320/Wiktor+Gorka.The+Marathon+Man,Polish+poster,1977.jpg" width="222" /></a><span style="font-size: xx-small;"></span></div>
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<span style="font-size: xx-small;">Wiktor Gorka.The Marathon Man,Polish poster,1977.</span></div>
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<img border="0" ea="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibNhiXdphnaYzNITCFObstfUjiwnv7Rpf6QdQfKteMJE_kkIu_SrwZOLyHYrgvOEEEetPkeXEzZora2EQuBwGsd_eZEZDmmgD3w2bwr1QpONYvx_2EIiKBL9gOa-bJYcvRlIjvJrrSh4w/s320/Armando+Testa.+Atlante+ad,1955.jpg" width="242" /></div>
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<span style="font-size: xx-small;">Armando Testa. Atlante ad,1955.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfhMHjJQxP41YMcr1kZgRAUs6aIkrxqpoiH7lM32epWHhRRR_Nf-5ztC5YtdiVV_CwtcXBWUvY2DFNnu5k4DaBPjfIbFlPrLHotdaC_jnrGvYcTUXMeWZ4UMryaQ_GJ19eybQGM_nUZvk/s1600/Armando+Testa.+Plast+poster,1972.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" ea="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfhMHjJQxP41YMcr1kZgRAUs6aIkrxqpoiH7lM32epWHhRRR_Nf-5ztC5YtdiVV_CwtcXBWUvY2DFNnu5k4DaBPjfIbFlPrLHotdaC_jnrGvYcTUXMeWZ4UMryaQ_GJ19eybQGM_nUZvk/s320/Armando+Testa.+Plast+poster,1972.jpg" width="222" /></a></div>
<span style="font-size: xx-small;"> Armando Testa. Plast poster,1972.</span><br />
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<span style="font-size: xx-small;">Push Pin Studios</span><br />
<a href="http://www.pushpininc.com/"><span style="font-size: xx-small;">http://www.pushpininc.com/</span></a><br />
<span style="font-size: xx-small;">The Legacy Of Polish Poster Design</span><br />
<a href="http://www.smashingmagazine.com/2010/01/17/the-legacy-of-polish-poster-design/"><span style="font-size: xx-small;">http://www.smashingmagazine.com/2010/01/17/the-legacy-of-polish-poster-design/</span></a><br />
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<span style="font-size: x-small;">By Ai</span>Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-86020777389151019042013-02-03T21:25:00.000-08:002013-02-04T16:25:20.759-08:00The features of Barbara Kruger posters<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuNssKVP0VY4HvI4_7I90sdO2G-y0AzAcyANhTWqmHR-CfaWJjEgYx1Be00YbXnGT5xLox2N8HUyXsGxBc9I2_gIGGVtSDKQA-6snrtsjGbdGCrn9orksARqrtSVxJzyennkcxTV0YWOI/s1600/I+Shop+Therefore+I+Am.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuNssKVP0VY4HvI4_7I90sdO2G-y0AzAcyANhTWqmHR-CfaWJjEgYx1Be00YbXnGT5xLox2N8HUyXsGxBc9I2_gIGGVtSDKQA-6snrtsjGbdGCrn9orksARqrtSVxJzyennkcxTV0YWOI/s320/I+Shop+Therefore+I+Am.gif" height="320" width="240" /></a></div>
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Postmodernism artist Barbara Kruger</div>
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I’m interested in her works and the way she used the texts.</div>
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The messages she conveys from her posters are always very clear. This is becasue of the way she used the bold san-serif typeface with white on red square and different compositions. Kruger usually uses black and white on the background, but the feature of her posters is the text she used. She usually uses Futura bold obique or Helvetica Ultra Condensed on the posters. Those typefaces make the poster more powerful and clear. The layout also contributes to the great work. For example, putting texts in the middle and spreading them around can directly catch the viewer’s attention.</div>
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by Lin<br />
<br />Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-75672951294017689352013-02-03T20:38:00.000-08:002013-03-03T11:43:58.772-08:00The movie posters of Black Swan posted By Chunyan Yu<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlHLAuvVyx4iUC3ndWaOQiwlxf4SF5jtiL7s4wQad0c26Gc2XumZ6A9nA__Ou48uPbl-xMNXj3Kd5LDocFO2fdLApWr60QK_13qXnO4ZxHBB_aZHwBLzUNvLyeq5evyY5ef9pixUHQYvc/s1600/20101220164414262.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlHLAuvVyx4iUC3ndWaOQiwlxf4SF5jtiL7s4wQad0c26Gc2XumZ6A9nA__Ou48uPbl-xMNXj3Kd5LDocFO2fdLApWr60QK_13qXnO4ZxHBB_aZHwBLzUNvLyeq5evyY5ef9pixUHQYvc/s320/20101220164414262.jpg" width="217" /></a></div>
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These are the movie posters of Black Swan. Three of them are posters with graphic images and three of them use photographs of the actress. So we can easily compare the two different design styles. The movie posters all just use three colors white, black, red to decorate the posters. The colors are very integrate and direct. All the poster are related to the content closely. They all combine the swan with a dancing woman and make them a unity that can not be separated to point out the theme.Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-89191153495602909262013-01-28T01:01:00.001-08:002013-02-03T19:40:46.389-08:00The Predominant Style of Poster after the World War II<div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: left;">
<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">As the demands of the international identification and the smooth running of global events, the international typographic style became a wide utilization of poster design by the 1950s. The international typographic style is a graphic design style which fulfilled the principles of Bauhaus- The aesthetic standards of the purism and the functionalism. The style spread out throughout the world in 1970s. The trace of its influence on the world are still distinct.</span></div>
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<span lang="EN-US" style="mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN;">With his good sense of typographic harmony and simple use of graphic elements Josef Müller-Brockmann became an important representative of the international typographic style. His remarkable series of Zurich Tonhalle concert posters is one of the finest achievements in poster design of the 20<sup>th</sup> century. Each poster presents a careful control of type, color, and musical form.<o:p></o:p></span></div>
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<span style="font-size: xx-small;"> Muller-Brockmann, Josef. Zurich Tonhalle poster, 1955</span></div>
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<span style="font-size: xx-small;">Muller-Brockmann, Josef. Musica Viva poster,1958</span></div>
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<span style="font-size: xx-small;">Muller-Brockmann, Josef. Zurich Tonhalle </span><span style="font-size: xx-small;">poster, 1959</span></div>
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<span style="font-size: xx-small;">Muller-Brockmann, Josef. </span><span style="font-size: xx-small;">Musica Viva poster, 1971</span></div>
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<span style="font-size: x-small;">A Brief History of the Poster<br /><a href="http://www.internationalposter.com/about-poster-art/a-brief-history-of.aspx">http://www.internationalposter.com/about-poster-art/a-brief-history-of.aspx</a></span><br />
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<span style="font-size: x-small;">By Ai</span>Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-59413853803030588512013-01-27T22:28:00.000-08:002013-01-27T22:42:47.234-08:00Typography in poster<div class="separator" style="clear: both; text-align: center;">
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<span lang="EN-US"><span lang="EN-US"> Typography of a poster conveys messages to
consumers and creates a balanced or imbalanced effect. These posters show the
balance that the designers attempted to create with texts ad negative space. In
addition to the balance created by texts and negative space, designers
sometimes also create balance using texts and images. Thus, a good typography
helps consumers orient their attention on the most important message.<o:p></o:p></span></span></div>
<span lang="EN-US">
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<span lang="EN-US"><br /></span>
<span lang="EN-US">by Lin</span></div>
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<br />Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-33622093661974387412013-01-27T13:06:00.000-08:002013-03-03T11:44:57.992-08:00By Chunyan Yu<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxAXU4IOkNXqBQWo6DQ5YJc92g_qmm-lF9iys5CTZahpAQChqAkvnuM4pTYynkre7m9_COak9VKkLvATXKnKP-KBEYSepFwwbOr222nTMul3WLvJ6lgngNyAk1XG8zI7_KluKc0o79Dc8/s1600/20121220094219311.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxAXU4IOkNXqBQWo6DQ5YJc92g_qmm-lF9iys5CTZahpAQChqAkvnuM4pTYynkre7m9_COak9VKkLvATXKnKP-KBEYSepFwwbOr222nTMul3WLvJ6lgngNyAk1XG8zI7_KluKc0o79Dc8/s400/20121220094219311.jpg" width="265" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">This is the movie poster of "the Eternal Sunshine of the Spotless Mind<span style="font-size: x-small;">"<span style="font-size: x-small;"><span style="font-size: x-small;">. The designer use<span style="font-size: x-small;">d</span> a<span style="font-size: x-small;"> simple </span>small house, a half under the water<span style="font-size: x-small;">, a half <span style="font-size: x-small;">in the sky in the middle of th<span style="font-size: x-small;">e po<span style="font-size: x-small;">s</span>ter</span>. The back<span style="font-size: x-small;">ground of t<span style="font-size: x-small;">he house sho<span style="font-size: x-small;">w<span style="font-size: x-small;">s the tendency o<span style="font-size: x-small;">f <span style="font-size: x-small;"><span style="font-size: x-small;">two hands<span style="font-size: x-small;"> holding together through th<span style="font-size: x-small;">e name o<span style="font-size: x-small;">f <span style="font-size: x-small;">th<span style="font-size: x-small;">e movie<span style="font-size: x-small;">. <span style="font-size: x-small;">The de<span style="font-size: x-small;">signer use<span style="font-size: x-small;">d</span> a sen<span style="font-size: x-small;">s</span>e <span style="font-size: x-small;">of balance positive an<span style="font-size: x-small;">d negative space to sho<span style="font-size: x-small;">w t<span style="font-size: x-small;">he unity of th<span style="font-size: x-small;">e whole<span style="font-size: x-small;"> poster. The name o<span style="font-size: x-small;">f the movie is al<span style="font-size: x-small;">so <span style="font-size: x-small;">a half under the water to<span style="font-size: x-small;"> sho<span style="font-size: x-small;">w th<span style="font-size: x-small;">e unstable and <span style="font-size: x-small;">fragile<span style="font-size: x-small;"> situation<span style="font-size: x-small;">. The two hands<span style="font-size: x-small;"> try hard<span style="font-size: x-small;"> </span></span>to hold together<span style="font-size: x-small;">, an<span style="font-size: x-small;">d <span style="font-size: x-small;">keep the moment<span style="font-size: x-small;"> longer<span style="font-size: x-small;">.<span style="font-size: x-small;"> People always <span style="font-size: x-small;">want to <span style="font-size: x-small;">seize th<span style="font-size: x-small;">e short time o<span style="font-size: x-small;">f the <span style="font-size: x-small;">pur<span style="font-size: x-small;">e bea<span style="font-size: x-small;">uty<span style="font-size: x-small;">.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span> </span></span></span></span></td></tr>
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<br />Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0tag:blogger.com,1999:blog-5994560444603427185.post-8282364927563515942013-01-23T20:53:00.002-08:002013-01-23T20:54:06.391-08:00Ai Zhang's Thesis Topic: Function and purpose of the poster<br />
<br />
Thesis Statement:<br />
Posters have a wonderful and rich history serving our society.As an ealiest forms of communication,today,poster play an important role between consumer and producer. With different media and approach, contemporary poser designers communicate massage to a large audience.It can convey the imformation about economic, cultural, political or social events.From photography to illustration, the artwork and information on posters must attract people's attention, interest or curiosity. Poster arthttp://www.blogger.com/profile/03351016504602804314noreply@blogger.com0